Preorders: Benefiting both the environment and the customer

In the beginning of 2022 we introduced a new approach to our production. We launched our collections Vesi and Groovy as pre-order collections. Our coming collections will also be available for preorders 4-6 weeks before the items physically arrive.

Preorders generally mean that customers are able to order a certain product before it’s manufactured, or while it’s being manufactured. Preorders can ensure a more conscious production process: when brands know the rough amounts of how many items they will sell, they can avoid both overproducing and underproducing and can meet the demand better.

As we see it, on-demand shopping is the future of sustainable fashion and a win-win situation for both the customers and the brands. The customers are able to make sure they can get the products they want without having to stress on big launch days. They are also able to plan their purchases and make more conscious choices instead of shopping under pressure. Simultaneously, the brands can learn more about which items the customers have the most interest in. The preorders will give us as a brand an indication which pieces our customers are most interested in and thus improve our production. We are hoping this new concept will benefit both sides and overall ensure a more conscious approach within the fashion industry.

In the future all of our main drops will have three phases: the first pre-order phase (15% off), the second pre-order phase (10% off) and lastly standard in-stock orders once the stock has arrived at our warehouse and the preorders have been sent out. By being able to predict the order amounts, we are able to enhance the cost structure of our production. We want you to benefit from these savings as well, and therefore are offering discounts for all orders placed during the preorder phase. By ordering 4-6 weeks in advance, you’ll save 15%. By ordering 2-4 weeks in advance, you’ll save 10%.

By placing your order during the preorder phases you have enough time to plan your purchases and make sure to get ahold of the pieces you are interested in at a lower price. This way you also won’t have to worry about your style and size running out once the collection officially drops. But no pressure, we’re offering free cancellations until production starts, in case you should change your mind at any point of the preorder process.