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Recap of 2022: Follow our year!
This year is coming to an end and we would love to take you on a trip down our memory lane of 2022. A lot has happened over the year and we’re so proud to share our journey and highlights with our community.
We started the year with launching our Vesi Collection. This collection consists of gorgeous variations of blue, white and staple black. Vesi is a Finnish word for water, and when creating this collection, we were inspired by movements of water. Water is an endless source of inspiration, creativity, calmness and movement for us.
Groovy Era Collection
Later in the spring, we launched our Groovy Era Collection. This colourful collection consists of four vibrant vintage-inspired prints that are reversible into matching solid colours.
Our four prints have been named after some iconic women of the Golden Era: Farrah, Olivia, Yoko and Bianca.
Our flagship in Helsinki
In March, we moved to our current flagship store in Helsinki. We’re located at Fredrikinkatu 25 in Helsinki, come by and say if you’re in the area!
We have loved seeing so many of you in Helsinki this year, and are so excited to show you what we have planned for 2023 at our store.
Growing our team
We were also able to grow our team quite a bit. Today we are a team of five. As a still relatively small team, we’re close knit and believe that teamwork really does make the dream work.
Psst! We are currently looking for two new members to join our team for the busy spring and summer season. For more information, check out our story highlights over on Instagram!
Our new factory in Portugal
In the beginning of 2022, we were able to reach our biggest sustainability goal for a long time by moving our production to the European Union. We found a perfect partner in a family-led factory in Guimarães, Portugal.
Our new factory is specialized in high-quality swimwear, activewear and undergarments, of which they have over 20 years of experience. We absolutely love partnering with a company that cherishes the same values as we do and that are equally passionate about their work.
In the autumn of 2022, we launched our Ease Collection. Designed in Helsinki, Finland and ethically made with care at our new factory in Guimarães, Portugal using only the best recycled, sustainable and natural materials.
Find your new loungewear favourites among the cosy loungewear sets, soft bamboo undies and our signature swimwear styles, all in gorgeous muted toned perfect for the autumn days.
Last but not least, we wanted to say thank you for your support throughout the year! We’re truly grateful for this amazing community that surrounds us and can’t wait for what 2023 will bring. We feel like 2023 will be the best one yet!