We recently spent a week on the beautiful Island of Mallorca to shoot all our new items for summer 2023. The weather was definitely on our side as all final images completely show. The new arrivals are inspired by warm summer days filled with fresh fruits, salty swims and lots of fun. Combining neutrals with …More
Join our trip to gorgeous Mallorca
Lilja Preloved: Giving 2nd hand swimwear a new life with Relove
We’re all about a challenge! We teamed up with Finnish second hand pioneer Relove to find a solution for one of our long-term sustainability goals: elongating the lifecycle of each Lilja the Label item. While we create our items to last, both use and the test of time, sometimes items we purchase turn out to …More
Lilja the Label flagship store re-opened after renovations!
We moved into our flagship store in Punavuori, Helsinki almost exactly a year ago in spring 2022. Ever since, we have loved the location and our neighbouring cafés, restaurants and other independent stores. It’s such a great spot within the heart of Helsinki. If you haven’t been to Punavuori yet, we strongly recommend visiting! An …More
Cold swimming at The Barö Hotel in the archipelago
In the beginning of February, we traveled to the gorgeous Finnish archipelago to shoot at The Barö Hotel, a luxury archipelago hotel in Inkoo. We got to enjoy a morning of cold swims in the Baltic Sea combined with time spent in the panorama sauna of The Barö. The Barö in Inkoo is located approximately …More
Get ready for the summer!
Summer is slowly approaching (dare we say finally?!) and we’re here to prepare you for all your upcoming swim adventures in time. Whether your planning on enjoying your local coastline or if you’re headed to tropical location, we have lots of great sustainable swimwear styles for you in-store, both online and in our flagship in …More
Celebrate Valentine’s Day with us!
With Valentine’s Day around the corner, it’s time to think about the ones close to your heart. In Finland, we actually celebrate our version of Valentine’s Day, Ystävänpäivä, on the 14th of February. The word “Ystävänpäivä” in Finnish translates directly into Friends’ Day, so here in Finland, Valentine’s includes everyone close to our hearts. We cherish this day as …More
Join our recent campaign trip to Costa Brava!
We recently spent a week in Spain to shoot our bestselling styles under the Catalonian winter sun. In case you’ve missed our big restock announcement – we are bringing back our most loved and most asked for styles to get you ready for the upcoming summer season! You’ve been asking for them and now is your …More
Lilja Swim Club at Löyly Helsinki
We hosted our first Lilja Swim Club at Löyly Helsinki this week. For so long we have been thinking about organising more events to be able to bring our community together on yet another level. Now, together with Löyly we found quite the perfect fit to achieve this. It was such a magical morning spent …More
Our bestsellers are back!
Surprise! You’ve asked for them and we’ve listened. Our customers have been requesting these bestsellers to return, and here they are! Say hello to our bestseller restock curated just for you. We’re bringing back signature bikini sets and onepieces in our most-loved prints Laine, Olivia and Farrah, as well as our monochrome classics Mar, Terra …More