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Lilja the Label Farrah Drawstring Bra

In short…


Rinse with fresh water ASAP after every use, hand wash with care, dry flat in shade. Enjoy! : )

Vogue Scandinavia wrote an article based on our swimwear care guide interviewing our founder Laura. Read through the guide here!

Swimwear care guide: How to keep your favourite swimwear looking fresh for summers to come?


We’ve gathered our swimwear care guide to share information on how to best take care of your favourite swimwear items. The fabric consistency of our swimwear and almost any other swimwear is a blend of polyamide and elastane. In our case the PA is of recycled origins, REPREVE® or ECONYL®. Elastane is the material that gives the product its stretch – widely used in swimwear, activewear and other items that need to be stretchy. Elastane especially needs some caring to keep its qualities, so we recommend giving your swimwear (tap to shop) some extra love to make sure they get a long life cycle.

Rinse your swimwear with fresh cold water after every use and as soon as possible. The salt in sea water and the chemicals in pool water may weaken the fabric, and possible sunscreen and sun oil products may stain the fabric. By remembering to rinse your swimsuit after you’re done wearing it, you’re adding many many more seasons to the product’s life span.

Do not leave your swimsuit to dry in direct sunlight to avoid fading of colours. Our best tip is to dry your swimsuit on a flat surface in the shade. Even though the sun is an essential part of any beach day, if a product is let out in direct UV rays for a long time, the colours may fade. This applies to all other laundry as well – the sun can be rough and damaging!

If your swimsuit is need of a wash instead of a rinse, hand wash it at no more than 30°C using mild detergent. Do not use bleach or colourants or softeners. We recommend you to avoid machine washing but if you have a real SOS situation, try a gentle cold wash program with no other items to avoid tangling or damaging the swimwear. Absolutely no tumble drying or ironing!

Do not hang your bikini to dry from its straps to avoid stretching. We recommend drying the swimsuit on a flat surface in the shade, or to hanging it from the widest part so that it won’t stretch when wet.

Do not wring your swimsuit to get rid of extra water. This may cause stretching and loss of the shape.

Never leave the item wet and rolled up in a bag or inside a towel for a long time. Always rinse and dry your swimsuit as soon as possible.

Note that rough surfaces can damage your swimsuit. Laying on uneven surfaces, such as rocks, piers, surfboards and anything that can cause abrasion can damage your swimsuit.

Contact with tanning oils, sunscreen and pool chemicals may cause stains. We know that sunscreen is important, but try to choose a product with no colourants, scents or anything extra. The ocean will also thank you!

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