We’re all about a challenge! We teamed up with Finnish second hand pioneer Relove to find a solution for one of our long-term sustainability goals: elongating the lifecycle of each Lilja the Label item. While we create our items to last, both use and the test of time, sometimes items we purchase turn out to …More
Lilja Preloved: Giving 2nd hand swimwear a new life with Relove
Join our recent campaign trip to Costa Brava!
We recently spent a week in Spain to shoot our bestsellers in the Catalonian sun. In case you’ve missed the big restock announcement: We are bringing back our most loved and most asked for styles to get you ready for the upcoming summer season. You’ve been asking for them and now is your chance to …More
Our bestsellers are back!
Surprise! You’ve asked for them and we’ve listened. Our customers have been requesting these bestsellers to return, and here they are! Say hello to our bestseller restock curated just for you. We’re bringing back signature bikini sets and onepieces in our most-loved prints Laine, Olivia and Farrah, as well as our monochrome classics Mar, Terra …More
Finn Fashion Friday -25%
Finn Fashion Friday is a joint initiative to support sustainable Finnish fashion brands by shopping locally and consciously. Instead of creating false shopping impulses, Finn Fashion Friday offers a more sustainable alternative to fast fashion. We’re happy to announce that this year Lilja the Label is part of more than 20 Finnish fashion brands joining …More
Introducing our first bamboo underwear collection
We are so happy to finally introduce our first ever underwear collection! You will find our new underwear pieces next to the loungewear and signature swimwear styles that just arrived as a part of our new Ease Collection. We have been toying with the idea of creating underwear for some while now to support our …More
Join our trip to Åland!
Just in time for our cosy loungewear drop we launched for the crispy autumn days, our team travelled to the beautiful archipelago of Åland to shoot the collection out in the nature. Fun fact: Åland is located in midst of the gorgeous Archipelago between Sweden and Finland and is the smallest region of Finland by …More
Partnering with Bondi Wash: Let’s take care of your swimwear!
We make sustainable swimwear, but one important part of sustainability is product care. Taking care of your swimwear is essential in making it last for seasons to come. Starting with treating the delicate fabric correctly while wearing, rinsing it with fresh water after your swims & drying your swimwear in the shade – There’s many …More
Preorders: Benefiting both the environment and the customer
In the beginning of 2022 we introduced a new approach to our production. We launched our collections Vesi and Groovy as pre-order collections. Our coming collections will also be available for preorders 4-6 weeks before the items physically arrive. Preorders generally mean that customers are able to order a certain product before it’s manufactured, …More