We’re all about a challenge! We teamed up with Finnish second hand pioneer Relove to find a solution for one of our long-term sustainability goals: elongating the lifecycle of each Lilja the Label item. While we create our items to last, both use and the test of time, sometimes items we purchase turn out to …
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Lilja Preloved: Giving 2nd hand swimwear a new life with Relove
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Winter swimming and sauna in Helsinki: Where to go?
Now that our cold swim challenge has come to an end after December, we wanted to jump in and say thank you to everyone who participated. It was amazing to see all the entries and to inspire each other to brave the cold waters together. To continue to inspire our community to enjoy our local …
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Interviewing our factory in Portugal
This year we were able to finally fulfill our longterm sustainability goal to move our production to the European Union. After a long research, we finally found the perfect partner for this – a family-led factory in Guimarães, Portugal. The factory is specialized in high-quality swimwear, activewear and undergarments, of which they have over 20 …
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Story behind our newest collection
It’s been such a rollercoaster of positive feelings here at Lilja the Label. First we celebrated our 6th birthday, then released the news of our new factory in Guimarães, Portugal and just recently launched new collection for AW22. Taking a moment to thank all of you for your support throughout is the least we can …
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Swimwear care: Interview by Vogue Scandinavia
We were beyond honoured to have been interviewed by Vogue Scandinavia on how to best take care of swimwear items to make them last for seasons to come. This article inspired us to refresh our care guide for the season and gather together our best tips on how to keep your favourite set just as gorgeous …
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Preorders: Benefiting both the environment and the customer
In the beginning of 2022 we introduced a new approach to our production. We launched our ads collections Vesi Collection and Groovy Era as pre-order collections. Our coming collections will also be available for preorders 4-6 weeks before the items physically arrive. Preorders generally mean that customers are able to order a certain product before …
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Benefits of cold water swimming: Join us this winter!
Benefits of cold water swimming Cold water swimming (also called ice swimming or winter swimming) has been practiced here in Finland for ages, but in the recent years it seems to have gained a lot of popularity both around the world and even more here in Finland. We’re so happy to see the shift …
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Introducing the Lilja the Label showroom in Helsinki
Introducing the Lilja the Label flagship store in Helsinki We have opened our permanent flagship store in our home city of Helsinki, Finland in spring 2022. We’re located in the heart of Punavuori next to many other independent stores, cosy cafés and much more. Visit us when you’re around! You can come try on …
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