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  • Lilja the Label Yoko Bralette

    Preorders: Benefiting both the environment and the customer

      In the beginning of 2022 we introduced a new approach to our production. We launched our collections Vesi and Groovy as pre-order collections. Our coming collections will also be available for preorders 4-6 weeks before the items physically arrive. Preorders generally mean that customers are able to order a certain product before it’s manufactured, …

  • Lilja the Label Tyyni Tri Top

    Benefits of cold water swimming: Join us this winter!

    Benefits of cold water swimming   Cold water swimming (also called ice swimming or winter swimming) has been practiced here in Finland for ages, but in the recent years it seems to have gained a lot of popularity both around the world and even more here in Finland. We’re so happy to see the shift …

  • What is textile wet processing and how do we handle it?

    A glimpse behind the sustainability curtains: What is textile wet processing and how do we handle it?   Textile wet processing as a term may be new to many, but the definition of the word is actually quite simple: wet processing, simplified, includes everything that adds a liquid on the textile to attain certain qualities …

  • Lilja the Label Helsinki

    Introducing the Lilja the Label showroom in Helsinki

    Introducing the Lilja the Label flagship store in Helsinki   We have opened our permanent flagship store in our home city of Helsinki, Finland in spring 2022. We’re located in the heart of Punavuori next to many other independent stores, cosy cafés and much more. Visit us when you’re around! You can come try on …

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