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  • Lilja the Label x The Barö Hotel

    Cold swimming at The Barö Hotel in the archipelago

    In the beginning of February, we traveled to the gorgeous Finnish archipelago to shoot at The Barö Hotel, a luxury archipelago hotel in Inkoo. We got to enjoy a morning of cold swims in the Baltic Sea combined with time spent in the panorama sauna of The Barö.  The Barö in Inkoo is located approximately …

  • Lilja the Label Mar Classic Onepiece

    Get ready for the summer!

    Summer is slowly approaching (dare we say finally?!) and we’re here to prepare you for all your upcoming swim adventures in time. Whether your planning on enjoying your local coastline or if you’re headed to tropical location, we have lots of great sustainable swimwear styles for you in-store, both online and in our flagship in …

  • Lilja the Label Cedar Bamboo Undies

    Celebrate Valentine’s Day with us!

    With Valentine’s Day around the corner, it’s time to think about the ones close to your heart.  In Finland, we actually celebrate our version of Valentine’s Day, Ystävänpäivä, on the 14th of February. The word “Ystävänpäivä” in Finnish translates directly into Friends’ Day, so here in Finland, Valentine’s includes everyone close to our hearts. We cherish this day as …

  • Lilja the Label Tyyni Tri Top

    Join our recent campaign trip to Costa Brava!

    We recently spent a week in Spain to shoot our bestsellers in the Catalonian sun. In case you’ve missed the big restock announcement: We are bringing back our most loved and most asked for styles to get you ready for the upcoming summer season. You’ve been asking for them and now is your chance to …

  • Lilja the Label Olivia Drawstring Bra

    Our bestsellers are back!

    Surprise! You’ve asked for them and we’ve listened. Our customers have been requesting these bestsellers to return, and here they are! Say hello to our bestseller restock curated just for you. We’re bringing back signature bikini sets and onepieces in our most-loved prints Laine, Olivia and Farrah, as well as our monochrome classics Mar, Terra …

  • Winter swimming and sauna in Helsinki: Where to go?

    Now that our cold swim challenge has come to an end after December, we wanted to jump in and say thank you to everyone who participated. It was amazing to see all the entries and to inspire each other to brave the cold waters together. To continue to inspire our community to enjoy our local …

  • Recap of 2022: Follow our year!

    This year is coming to an end and we would love to take you on a trip down our memory lane of 2022. A lot has happened over the year and we’re so proud to share our journey and highlights with our community. Vesi Collection We started the year with launching our Vesi Collection. This collection …

  • Lilja the Label Pine Sweatpants

    Our gift guide for the season

    We’re in midst of the cozy season and between working, eating chocolate and drinking tea, we know coming up with great sustainable gift ideas isn’t the easiest. But no need to worry (or to put down your chocolate), as we have got you covered!  We have bundled products together to help you with gift shopping …

  • Lilja the Label

    Cold swim challenge

    This winter, we are challenging and encouraging our community to join our cold swimming challenge and to enjoy the local coastline as many times as possible, wherever you are located. As a Nordic brand, we don’t see swimming limited to summers and warm beaches – on the contrary, we try to enjoy our beloved nature …

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