Lilja the Label-Tagebuch

European Summer Collection - Sustainable Swimwear

European Summer – Everything you need to know about our new collection

Get ready for summer with our new collection inspired by the vibrant colors of Europe. Presenting Riviera, Capri, and Bordeaux: featuring elegant and glamorous shades, alongside improved styles, available in various styles and sizes. This collection invites you to embrace the essence of summer.

Our bestsellers are back - Let us introduce: Black, Terra & Mar

Unsere Bestseller sind zurück - Wir stellen vor: Black, Terra & Mar

We have opened preorders for our much-awaited bestsellers. These staple pieces are now back in three timeless colorways: Black, Terra, and Mar. Each color is designed to capture a unique essence, from the elegance of Black to the earthy warmth of Terra and the serene beauty of Mar. With sizes ranging from XS to 2XL and a variety of styles, there's something for everyone. Preorder now to secure your favourites, as these sought-after staples are sure to disappear fast when stock arrives.

Preorders: Optimising production with a sustainable production cycle

Preorders: Optimising production with a sustainable production cycle

Lilja is actively working towards a more sustainable business model, particularly addressing the environmental impact. One solution is the implementation of a preorder system, aiming to prevent excess production and reduce their environmental footprint. By allowing customers to preorder items before production starts, Lilja ensures purposeful creation, minimizes unsold products, and focuses on high-quality production benefiting both the environment and customers.

Cold swimming at The Barö in Finnish archipelago

Kaltes Schwimmen im Barö im finnischen Archipel

Diesen Winter machte sich Lilja the Label auf den Weg zum Barö, einem versteckten Juwel im Herzen des finnischen Archipels. Unsere Aufgabe? Um die Essenz der finnischen Eisschwimmsaison vor dem Hintergrund dieses Winterwunderlandes einzufangen.

Discover the thrill of ice swimming with Lilja the Label

Entdecken Sie den Nervenkitzel des Eisschwimmens mit Lilja the Label

Stellen Sie sich vor, Sie betreten das eisige Wasser eines zugefrorenen Sees und die Kälte rast Ihnen über den Rücken, während Sie sich auf ein Bad vorbereiten. Der Winter hier im Norden offenbart ein atemberaubendes Wunderland aus zugefrorenen Seen und frostigen Landschaften. Seien Sie diesen Winter dabei!