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  • Lilja the Label Helsinki

    Lilja Preloved: Giving 2nd hand swimwear a new life with Relove

    We’re all about a challenge! We teamed up with Finnish second hand pioneer Relove to find a solution for one of our long-term sustainability goals: elongating the lifecycle of each Lilja the Label item. While we create our items to last, both use and the test of time, sometimes items we purchase turn out to …

  • Lilja the Label Mar Classic Onepiece

    Get ready for the summer!

    Summer is slowly approaching (dare we say finally?!) and we’re here to prepare you for all your upcoming swim adventures in time. Whether your planning on enjoying your local coastline or if you’re headed to tropical location, we have lots of great sustainable swimwear styles for you in-store, both online and in our flagship in …

  • Lilja the Label Olivia Drawstring Bra

    Our bestsellers are back!

    Surprise! You’ve asked for them and we’ve listened. Our customers have been requesting these bestsellers to return, and here they are! Say hello to our bestseller restock curated just for you. We’re bringing back signature bikini sets and onepieces in our most-loved prints Laine, Olivia and Farrah, as well as our monochrome classics Mar, Terra …

  • Winter swimming and sauna in Helsinki: Where to go?

    Now that our cold swim challenge has come to an end after December, we wanted to jump in and say thank you to everyone who participated. It was amazing to see all the entries and to inspire each other to brave the cold waters together. To continue to inspire our community to enjoy our local …

  • Recap of 2022: Follow our year!

    This year is coming to an end and we would love to take you on a trip down our memory lane of 2022. A lot has happened over the year and we’re so proud to share our journey and highlights with our community. Vesi Collection We started the year with launching our Vesi Collection. This collection …

  • Lilja the Label Pine Sweatpants

    Our gift guide for the season

    We’re in midst of the cozy season and between working, eating chocolate and drinking tea, we know coming up with great sustainable gift ideas isn’t the easiest. But no need to worry (or to put down your chocolate), as we have got you covered!  We have bundled products together to help you with gift shopping …

  • Lilja the Label Portugal factory

    Interviewing our factory in Portugal

    This year we were able to finally fulfill our longterm sustainability goal to move our production to the European Union. After a long research, we finally found the perfect partner for this – a family-led factory in Guimarães, Portugal. The factory is specialized in high-quality swimwear, activewear and undergarments, of which they have over 20 …

  • Lilja the Label Fig Zip Sweatshirt

    Story behind our newest collection

    It’s been such a rollercoaster of positive feelings here at Lilja the Label. First we celebrated our 6th birthday, then released the news of our new factory in Guimarães, Portugal and just recently launched new collection for AW22. Taking a moment to thank all of you for your support throughout is the least we can …

  • Swimwear care: Interview by Vogue Scandinavia

    We were beyond honoured to have been interviewed by Vogue Scandinavia on how to best take care of swimwear items to make them last for seasons to come. This article inspired us to refresh our care guide for the season and gather together our best tips on how to keep your favourite set just as gorgeous …

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