We have launched our trash-picking campaign, #liljapicking, to spread awareness and take action. Our seas are in danger, and we as living beings need to recognise our responsibility to take care of the nature surrounding us. We already for example utilise regenerated ocean plastics in our items, but that alone is not enough. That’s why our product packaging has been turned into a paper bag that doubles as a trash-picking bag.

We challenge you – head to your favourite beach, forest or park and fill your #liljapicking bag with trash. Lilja the Label is donating 1€ for each order placed towards saving the Baltic Sea via the John Nurminen Foundation. When you submit your entry to #liljapicking, we will double our donation. Join the community and see where others have participated. Together we can take concrete action and lead by example.