Pirkka Amppari: A campaign for the iconic Finnish popsicle 🐝

Pirkka Amppari: A campaign for the iconic Finnish popsicle 🐝
11/08/2021 Laura
Lilja the Label Pirkka Amppari uimapuku

Pirkka Amppari: A campaign for the iconic Finnish popsicle 🐝

In the beginning of the summer, we had the honour of creating a swimsuit for the relaunch campaign for the iconic Finnish popsicle dating back to the 90s – Amppari! 🐝  Pirkka Amppari is a popsicle combining together orange and strawberry and for most of people spending time in Finland, it’s an essential part of any hot summers day. These days the product range also includes sodas, candy and other flavours of the popsicle, while Amppari being the original. We were super excited to be invited to participate on this campaign, and it has to be one of the funnest projects we had in 2021! During the campaign we received countless questions about the onepiece and are happy to inform that they are now out for anyone to purchase! You can find these onepieces at our online store (link to the product) and until the end of August also at our summer shop in Helsinki, Bowls & Bikinis (click to the website). The Pirkka Amppari Onepiece is only here for a limited time and won’t be restocked, so if you need this item in your life, your time is now!

The swimsuit is made from recycled plastic bottles utilising REPREVE® recycled PA combined with 14% EA. The onepiece is manufactured at our lovely family-ran factory in Bali. You can read more about our factory and our sustainability practices here.

This swimsuit is co-designed with and approved by the Pirkka brand, but manufactured, distributed and taken responsibility of solely by Lilja the Label.

Details:

  • Recycled fabric: REPREVE® 86% recycled PA, 14% EA
  • Stitched seamless and reversible into the same print
  • Midi/full coverage
  • Open back
  • Double lined for extra support, not padded
  • Ethically handmade in Bali
  • Laura wears size S and is 165cm tall

 

Lilja the Label Pirkka Amppari uimapuku

Lilja the Label Pirkka Amppari uimapuku

Lilja the Label Pirkka Amppari uimapuku