Lilja Preloved: Closing the loop with our re-sale program
We teamed up with second hand pioneer Relove to find a solution for one of our long-term sustainability goals: elongating the lifecycle of each item and bringing a second hand selection of our swimwear available to our community.
We create our items to last, both use and the test of time. Sometimes items we purchase turn out to not be the perfect match for us, or just end up being worn less than we initially thought. In these situations, it is usually a good option to look into reselling the item onwards for it to become meaningful for another user. However, with swimwear being a hygiene product, reselling can be a tricky task.
This is why we wanted to create Lilja Preloved together with our partner Relove. Relove is a Finnish 2nd hand pioneer that you can find in Helsinki and Tampere. One of their popular locations is our neighbour on Fredrikinkatu, and this is where you will also find the selection of Lilja Preloved.
We will be taking in your preloved Lilja the Label pieces and giving them a new chance via Relove. The selection will not only include items from our community but also some of our production samples, prototypes and items worn in photoshoots. Our first take-back programme will take place from March to April. The items will be available at Relove Fredrikinkatu in May 2023.
Step 1:
Look into your closet
You find a Lilja the Label piece in your wardrobe you no longer wear, that is still in good 2nd hand condition, and decide to pass it on to a fellow swimwear lover.
Step 2:
Send the item(s) over
You can send the item over to us using the our Posti return code (671258) by dropping it off at Posti or bring it over to our store in Helsinki (Fredrikinkatu 25).
Step 3:
Evaluation & gift card
We receive your item, check it thoroughly and evaluate the item’s condition. You receive an electronic gift card in return according to your preloved item’s condition.
Step 4:
New discoveries
Your item finds a new home via Relove in May, and you find your new favourite swimwear with your Lilja the Label gift card!
How does Lilja Preloved work?
Step 1: Look into your closet
Got a Lilja the Label item that you no longer wear in your wardrobe? This is the perfect opportunity to take part in Lilja Preloved! If your preloved Lilja the Label item is still in a good 2nd hand condition, we can find a new home for it via Relove.
Step 2: Send the item(s) over
You can send the item(s) over to us either by using the our Posti return code, or bringing it over to our store in Helsinki. Please note that you can only send back original Lilja the Label items.
Sending your items within Finland:
1. Pack your preloved items in a box, envelope or a bag of your choice. Please include your contact information (name and email) inside the package. We kindly ask you to pack your shipment as flat as possible.
2. Write our Posti return code 671258 and the address below on top of your package:
Lilja the Label
Fredrikinkatu 25
00120 Helsinki
3. If your package is under 3 cm thick, you can drop it off into a yellow Posti mailbox as long as the return code is written on top. If it’s larger, drop it off at Posti with the code!
Scroll down to see instructions on sending outside of Finland!
Step 3: We evaluate your items and send over your gift card
Once we receive your item, check it thoroughly and classify it into one of the three 2nd hand categories (listed below), we’ll get back to you with your gift card.
We will offer you a Lilja the Label gift card in return for your preloved goodies as soon as we have checked your item.
Step 4: Find your new Lilja the Label favourite!
Your preloved item(s) will find a new home with a fellow sustainable swimwear lover via Relove Fredrikinkatu in May.
You can use your gift card towards your next favourite piece at our online store or in-store in Helsinki.
Step 1: Look into your closet
Got a Lilja the Label item that you no longer wear in your wardrobe? This is the perfect opportunity to take part in Lilja Preloved! If your preloved Lilja the Label item is still in a good 2nd hand condition, we can find a new home for it via Relove.
Step 2: Send the item(s) over
You can send the item(s) over to us either by using the our Posti return code, or bringing it over to our store in Helsinki. Please note that you can only send back original Lilja the Label items.
Sending your items within Finland:
1. Pack your preloved items in a box, envelope or a bag of your choice. Please include your contact information (name and email) inside the package.
We kindly ask you to pack your shipment as flat as possible.
2. Write our Posti return code 671258 and the address below on top of your package:
Lilja the Label
Fredrikinkatu 25
00120 Helsinki
3. If your package is under 3 cm thick, you can drop it off into a yellow Posti mailbox as long as the return code is written on top. If it’s larger, drop it off at Posti with the code!
Scroll down to see instructions on sending from outside of Finland!
Step 3: We evaluate your items and send over your gift card
Once we receive your item, check it thoroughly and classify it into one of the three 2nd hand categories (listed below), we’ll get back to you with your gift card.
We will offer you a Lilja the Label gift card in return for your preloved goodies as soon as we have checked your item.
Step 4: Find your new Lilja the Label favourite!
Your preloved item(s) will find a new home with a fellow sustainable swimwear lover via Relove Fredrikinkatu in May.
You can use your gift card towards your next favourite piece at our online store or in-store in Helsinki.
Classifying preloved items & value of your gift card
A: Excellent condition
B: Good condition
C: Satisfactory condition
Items categorised as A-level are in excellent preloved condition. They may have been worn in photoshoots or be production samples. Alternatively, they can be items from our community in excellent condition.
Gift card: 20€/top or bottom, 40€/onepiece
Items categorised as B-level are in good preloved condition. They are items from our community that may have some signs of wear, but still have many years of use ahead of them.
Gift card: 15€/top or bottom, 30€/onepiece
Items categorised as C-level are in satisfying preloved condition. They may have some more signs of use or minor faults, but should still be given a second chance at life as trusted companions for summers to come.
Gift card: 10€/top of bottom, 20€/onepiece
A: Excellent condition
Items categorised as A-level are in excellent preloved condition. They may have been worn in photoshoots or be production samples. Alternatively, they can be items from our community in excellent condition.
Gift card: 20€/top or bottom, 40€/onepiece
B: Good condition
Items categorised as B-level are in good preloved condition. They are items from our community that may have some signs of wear, but still have many years of use ahead of them.
Gift card: 15€/top or bottom, 30€/onepiece
C: Satisfactory condition
Items categorised as C-level are in satisfying preloved condition. They may have some more signs of use or minor faults, but should still be given a second chance at life as trusted companions for summers to come.
Gift card: 10€/top of bottom, 20€/onepiece
Please note: All returned items will be checked thoroughly, washed and re-sealed with hygiene stickers prior to going on sale at Relove Fredrikinkatu. Please note that by sending in your item(s) you agree to us valuing your item. Once we’ve received your item(s), we will get back to you shortly with our gift card. If you are not pleased with the gift card amount and instead wish to receive your item back, you are welcome to pick it up at our store in Helsinki or alternatively we can send it over to you, but you will be responsible to cover the mailing costs back and forth.
Not in Finland but would love to be a part of Lilja Preloved?
It is possible to also participate by sending preloved items from outside Finland by covering the shipping cost to Finland yourself.
1. Pack your preloved Lilja the Label items as flat as possible in a packaging of your choice and include your name and email address inside the package. Send the package using the following address information:
Lilja the Label
Fredrikinkatu 25
00120 Helsinki
FINLAND
Phone: +358 50 5512748
2. Choose your preferred carrier from your location to Finland. Send your preloved items on their way, and we will get back to you once we’ve received and processed your item(s)!
For more information or any help with sending your items, you can always email us at info@liljathelabel.com.
