Ease Collection

Our new collection is here! Designed in Helsinki, Finland and ethically made with care in Guimarães, Portugal using only the best recycled, sustainable and natural materials. Find your new loungewear favourites among the cosy loungewear sets, soft bamboo undies and our signature swimwear styles, all in gorgeous muted toned perfect for the autumn days.

We use only the best recycled, sustainable or natural resources in our production, such as ECONYL® regenerated nylon, REPREVE® recycled plastic bottles, high-quality organic cotton and soft bamboo. 

Lilja the Label is a sustainable Finnish slow fashion brand established in 2016. Our aim is to create high-quality swimwear and sustainable loungewear both ethically and sustainably. We don’t believe in seasonality and make products that are meant to last both time and use: these are pieces you will love for a long time.

Our items are designed in Helsinki, Finland and carefully crafted in Guimarães, Portugal at our small family-ran factory. We are proudly standing behind all our choices and are always happy to tell you more.