NEW: Groovy Era Collection

Groovy Era Collection

Our new sustainable swimwear collection, Groovy Era, is now available on preorder. Enabling preorders allows us to focus on a more sustainable production cycle and to meet the customer demand better: by taking preorders, we are able to avoid both underproducing and overproducing. These items are aimed to be shipped out around the 20th of May.

This collection has been inspired by the groovy 60s and named after some iconic women of the golden era. We would love to introduce our four new prints to you. Meet Yoko, Farrah, Olivia and Bianca. We hope you love these bold vintage prints paired with our timeless signature cuts, all ethically made from recycled materials (ECONYL® and REPREVE®). 🌈☀️


  • Lilja the Label Yoko Scoop Onepiece
    88.00 

    Yoko Scoop Onepiece

    Our Scoop Onepiece is a timeless onepiece that is sure to give you that extra boost of confidence. Fierce yet minimalistic, this perfect staple piece features a beautiful scooped back, thin and adjustable straps and slightly v-cut neckline. Our Scoop OP offers cheeky bottom coverage. This onepiece is double lined for extra support and coverage and stitched seamless for the most flattering fit. The design is versatile and timeless and is sure to become your new go-to piece for summers to come. Our groovy apple green Yoko print is fully reversible into solid light green giving you two looks in one.

    PRE-ORDER ITEM: Read more. Made from recycled plastics (ECONYL®, REPREVE®). Nerina wore S. Size up if you are tall.
    88.00 
    XS
    S
    M
    L
    XL
    88.00 
  • Lilja the Label Yoko Surf Suit
    96.00 

    Yoko Surf Suit

    Looking for a onepiece with additional protection from the sun? The groovy long-sleeved surf suit is perfect for any watersports and long days in the sun. The tied neck closure in the back adds a beautiful detail and gives adjustability. The torso is double lined for extra support and coverage whereas the sleeves are single lined for breathability and comfort. The vintage inspired green swirl print complements the surf suit perfectly and you may even want to wear it on a night out with a pair of jeans.

    PRE-ORDER ITEM: Read more. Made from recycled plastics (ECONYL®, REPREVE®). Nerina wore size S.
    96.00 
    XS
    S
    M
    L
    XL
    2XL
    96.00 
  • Lilja the Label Yoko Bralette
    48.00 

    Yoko Bralette

    Our Bralette is a staple style we have had in the collection for many seasons. The Bralette features a scooped neckline, straight thin straps and offers low to medium support. This top is ruched in between the cups for the best fit. The groovy green swirl print, Yoko, is taking us decades back to the 60s. We have stitched our Bralette seamless and it is fully reversible giving you two looks in one - the Yoko reverses into a solid apple green.

    PRE-ORDER ITEM: Read more. Made from recycled plastics (ECONYL®, REPREVE®). Vivi wore S, Monika wore M.
    48.00 
    XS
    S
    M
    L
    XL
    48.00 
  • Lilja the Label Yoko Luna Bottoms
    44.00 

    Yoko Luna Bottoms

    Our Luna is our absolute favourite bottom style, and has been in the collection almost since our very beginning. This bottom style is available in multiple different prints and solid colours for you to choose your favourite from. These low-waisted bottoms offer the most flattering cheeky coverage with an added seam in the back to provide the best possible fit. The groovy green swirl print, Yoko, reverses into a solid apple green giving you two looks in one. We have double lined all our bottoms for extra coverage, also when worn in the water. Made from recycled materials (ECONYL® regenerated nylon, REPREVE®).

    PRE-ORDER ITEM: Read more. Made from recycled plastics (ECONYL®, REPREVE®). Mariana wore XL, Vivi wore S.
    44.00 
    XS
    S
    M
    L
    XL
    44.00 
  • Lilja the Label Yoko Luna Bottoms
    48.00 

    Yoko Tri Top

    Gorgeous classic 90s triangle style in our groovy 60s inspired swirl print. Our Yoko Tri is that classic little staple style that is sure to turn heads and leave minimal tanlines. Move and scrunch the cups to adjust the coverage. This top is tied in the back for the best fit, and the cups are double lined for some additional coverage. This top features non-adjustable straight and thin straps that connect to the band in the back. Low-support style, best for tanning and chilling out. Made using recycled plastics (ECONYL® regenerated nylon and REPREVE® recycled plastic bottles).

    PRE-ORDER ITEM: Read more. Made from recycled plastics (ECONYL®, REPREVE®). Mariana wore XL, Vivi wore S. Choose a size up for ruched cups or your usual size for straight cups.
    48.00 
    XS
    S
    M
    L
    XL
    48.00 
  • 44.00 

    Yoko Midi Bottoms

    Our Midi Bottoms are that perfect staple pair of bikini bottoms. These bottoms combine a high waistline with a medium coverage cut to make sure this pair accentuates your figure in all the right places. The bottoms do not have an elastic band inside the waist meaning they will never dig in and are the softest and most comfortable pair of staple bikini bottoms you’ll ever own. Our groovy green swirl print Yoko is fully reversible into a solid apple green giving you two looks in one. We have double lined all our bottoms for extra coverage, also when worn in the water. Made from recycled materials (ECONYL® regenerated nylon, REPREVE®).

    PRE-ORDER ITEM: Read more. Made from recycled plastics (ECONYL®, REPREVE®). Mariana wore XL, Monika wore M.
    44.00 
    XS
    S
    M
    L
    XL
    2XL
    44.00 
  • Lilja the Label Farrah Scoop Onepiece
    88.00 

    Farrah Scoop Onepiece

    Our Scoop Onepiece is a timeless onepiece that is sure to give you that extra boost of confidence. Fierce yet minimalistic, this perfect staple piece features a beautiful scooped back, thin and adjustable straps and slightly v-cut neckline. Our Scoop OP offers cheeky bottom coverage. This onepiece is double lined for extra support and coverage and stitched seamless for the most flattering fit. The design is versatile and timeless and is sure to become your new go-to piece for summers to come. Our vintage inspired floral print Farrah is fully reversible into solid rusty orange reminding us of the golden era.

    PRE-ORDER ITEM: Read more. Made from recycled plastics (ECONYL®, REPREVE®). Vivi wore S, Monika wore M. Size up if you are tall.
    88.00 
    XS
    S
    M
    L
    XL
    88.00 
  • 48.00 

    Farrah Cross-Back Top

    Our gorgeous warm floral print Farrah perfectly compliments this high-cut top. The neckline offers extra coverage from the sun, and the beautiful crossed straps in the back are fully adjustable for the best fit. This top style works on all cup sizes due to the full adjustability and the extra support it offers. We have stitched this top seamless for the best fit and double lined it for extra coverage. Our Farrah is fully reversible into a solid rusty orange.

    PRE-ORDER ITEM: Read more. Made from recycled plastics (ECONYL®, REPREVE®). Vivi wore S, Monika wore M.
    48.00 
    XS
    S
    M
    L
    XL
    2XL
    48.00 
  • 44.00 

    Farrah Full Bottoms

    This bottom style has the most coverage in all our bottom styles. Combining a high waistline and full bottom coverage, these bottoms are sure to be the perfect companion for any watersports and stay on safely and surely regardless of whether your sport is swimming, surfing or whether you’re just relaxing and love that extra bit of support and coverage. We have double lined all our bottoms for extra coverage, also when worn in the water. Made from recycled materials (ECONYL® regenerated nylon, REPREVE®).

    PRE-ORDER ITEM: Read more. Made from recycled plastics (ECONYL®, REPREVE®). Vivi wore S, Monika wore M.
    44.00 
    XS
    S
    M
    L
    XL
    2XL
    44.00 
  • Lilja the Label Farrah Drawstring Bra
    48.00 

    Farrah Drawstring Bra

    Our Drawstring Bra is that extra feminine top style you've been looking for. The vintage inspired rusty orange floral print takes us all the way back to the Golden Era. The Drawstring Bra has thin adjustable straps and a hook closure in the bag. This top style offers medium support and the coverage of the cups can be adjusted with the drawstring in between the cups. This top is not padded but we have double lined it for extra coverage and support.

    PRE-ORDER ITEM: Read more. Made from recycled plastics (REPREVE® recycled bottles). Vivi wore S, Monika wore M.
    48.00 
    XS
    S
    M
    L
    XL
    48.00 
  • Lilja the Label Farrah Drawstring Bra
    44.00 

    Farrah Luna Bottoms

    Our Luna is our absolute favourite bottom style, and has been in the collection almost since our very beginning. This bottom style is available in multiple different prints and solid colours for you to choose your favourite from. These low-waisted bottoms offer the most flattering cheeky coverage with an added seam in the back to provide the best possible fit. Farrah, our vintage floral print, is reversible into a solid rusty orange giving you two looks in one. We have double lined all our bottoms for extra coverage, also when worn in the water. Made from recycled materials (ECONYL® regenerated nylon, REPREVE®).

    PRE-ORDER ITEM: Read more. Made from recycled plastics (ECONYL®, REPREVE®). Vivi wore size S.
    44.00 
    XS
    S
    M
    L
    XL
    44.00 
  • Lilja the Label Olivia Classic Onepiece
    88.00 

    PRE-ORDER: Olivia Classic Onepiece

    Our gorgeous Classic OP now comes in multiple new prints! Olivia is our favourite soft lavender gingham print reminding us of the long summer days on the countryside. This onepiece features an open scooped back and offers medium to cheeky bottom coverage. Our Olivia is reversible into a solid lavender giving you two looks in one to choose your favourite from. We have stitched this onepiece seamless for the most flattering fit, and the two layers of fabric offer just the perfect amount of support and coverage without compromising comfort. Our Classic OP is hands down your go-to companion to wear from season to season, from activity to activity.

    PRE-ORDER ITEM: Read more. Made from recycled plastics (ECONYL®, REPREVE®). Mariana wore XL, Vivi wore S. Size up if you are tall.
    88.00 
    XS
    S
    M
    L
    XL
    2XL
    88.00 
  • 48.00 

    Olivia Drawstring Bra

    Our Drawstring Bra is that extra feminine top style you've been looking for. The soft lilac gingham print reminds us of the long summer days on the countryside. The Drawstring Bra has thin adjustable straps and a hook closure in the bag. This top style offers medium support and the coverage of the cups can be adjusted with the drawstring in between the cups. This top is not padded but we have double lined it for extra coverage and support.

    PRE-ORDER ITEM: Read more. Made from recycled plastics (REPREVE® recycled bottles). Mariana wore XL, Nerina wore S.
    48.00 
    XS
    S
    M
    L
    XL
    48.00 
  • 44.00 

    Olivia Midi Bottoms

    Our Midi Bottoms are that perfect staple pair of bikini bottoms. These bottoms combine a high waistline with a medium coverage cut to make sure this pair accentuates your figure in all the right places. The bottoms do not have an elastic band inside the waist meaning they will never dig in and are the softest and most comfortable pair of staple bikini bottoms you’ll ever own. Our lilac gingham print Olivia is reversible into a solid lavender giving you two looks in one. We have double lined all our bottoms for extra coverage, also when worn in the water. Made from recycled materials (ECONYL® regenerated nylon, REPREVE®).

    PRE-ORDER ITEM: Read more. Made from recycled plastics (ECONYL®, REPREVE®). Mariana wore XL, Nerina wore S.
    44.00 
    XS
    S
    M
    L
    XL
    2XL
    44.00 
  • Lilja the Label Olivia Tri Top
    48.00 

    PRE-ORDER: Olivia Tri Top

    The classic triangle style in our favourite solid pastel lilac hue. Our Olivia Tri is that classic little staple style that is sure to turn heads and leave minimal tanlines. Move and scrunch the cups to adjust the coverage. This top is tied in the back for the best fit, and the cups are double lined for some additional coverage. This top features non-adjustable straight and thin straps that connect to the band in the back. Low-support style, best for tanning and chilling out. Made using recycled plastics (REPREVE® recycled plastic bottles).

    PRE-ORDER ITEM: Read more. Made from recycled plastics (ECONYL®, REPREVE®). Nerina wore size S. Choose a size up for ruched cups or your usual size for straight cups.
    48.00 
    XS
    S
    M
    L
    XL
    48.00 
  • Lilja the Label Olivia Tri Top
    44.00 

    PRE-ORDER: Olivia Tie Bottoms

    The most minimal bottom style in our collection impresses with a classic vintage cut and multiple styling options. These bottoms have adjustable coverage options and extra long strings on the sides. Tie the strings around your waist, keep them long and hanging or shorten them to a preferred length. These bottoms are double lined and have been stitched seamless for the most flattering fit. We have double lined all our bottoms for extra coverage, also when worn in the water. Made from recycled materials (ECONYL® regenerated nylon, REPREVE®).

    PRE-ORDER ITEM: Read more. Made from recycled plastics (ECONYL®, REPREVE®). Nerina wore size S. Size up to wear the bottoms more ruched or for more coverage, choose your usual side for less coverage.
    44.00 
    XS
    S
    M
    L
    XL
    44.00 
  • 88.00 

    Bianca Classic Onepiece

    Our gorgeous Classic OP now comes in multiple new prints! Bianca is our warm pink swirl print inspired by the groovy 60s. This onepiece features an open scooped back and offers medium to cheeky bottom coverage. Our Bianca is reversible into a solid warm pink giving you two looks in one to choose your favourite from. We have stitched this onepiece seamless for the most flattering fit, and the two layers of fabric offer just the perfect amount of support and coverage without compromising comfort. Our Classic OP is hands down your go-to companion to wear from season to season, from activity to activity.

    PRE-ORDER ITEM: Read more. Made from recycled plastics (ECONYL®, REPREVE®). Laura wore S. Size up if you are tall.
    88.00 
    XS
    S
    M
    L
    XL
    2XL
    88.00 
  • Lilja the Label Bianca Surf Suit
    96.00 

    PRE-ORDER: Bianca Surf Suit

    Looking for a onepiece with additional protection from the sun? The groovy long-sleeved surf suit is perfect for any watersports and long days in the sun. Our warm pink swirl print, Bianca, makes sure that this piece stands out wherever you go. The tied neck closure in the back adds a beautiful detail and gives adjustability. The torso is double lined for extra support and coverage whereas the sleeves are single lined for breathability and comfort.

    PRE-ORDER ITEM: Read more. Made from recycled plastics (ECONYL®, REPREVE®). Laura wore size S.
    96.00 
    XS
    S
    M
    L
    XL
    2XL
    96.00 
  • Lilja the Label Bianca Cross-Back Top
    48.00 

    Bianca Cross-Back Top

    If this top does not take you back to the 60s, we are not sure what will! Our warm pink swirl print, Bianca, surely compliments the cut of our Cross-Back Top. The neckline offers extra coverage from the sun, and the beautiful crossed straps in the back are fully adjustable for the best fit. This top style works on all cup sizes due to the full adjustability and the extra support it offers. We have stitched this top seamless for the best fit and double lined it for extra coverage. Our Bianca is fully reversible into a solid pink giving you two looks in one.

    PRE-ORDER ITEM: Read more. Made from recycled plastics (ECONYL®, REPREVE®). Vivi wore S, Monika wore M.
    48.00 
    XS
    S
    M
    L
    XL
    2XL
    48.00 
  • Lilja the Label Bianca Midi Bottoms
    44.00 

    Bianca Midi Bottoms

    Our Midi Bottoms are that perfect staple pair of bikini bottoms. These bottoms combine a high waistline with a medium coverage cut to make sure this pair accentuates your figure in all the right places. The bottoms do not have an elastic band inside the waist meaning they will never dig in and are the softest and most comfortable pair of staple bikini bottoms you’ll ever own. Our pink swirl print, Bianca, is fully reversible into solid pink giving you two looks in one. We have double lined all our bottoms for extra coverage, also when worn in the water. Made from recycled materials (ECONYL® regenerated nylon, REPREVE®).

    PRE-ORDER ITEM: Read more. Made from recycled plastics (ECONYL®, REPREVE®). Vivi wore S, Monika wore M.
    44.00 
    XS
    S
    M
    L
    XL
    2XL
    44.00 
  • Lilja the Label Bianca Bralette
    48.00 

    Bianca Bralette

    Our Bralette is a staple style we have had in the collection for many seasons. The Bralette features a scooped neckline, straight thin straps and offers low to medium support. This top is ruched in between the cups for the best fit. The warm retro swirl print, Bianca, combines warm hues of beige, orange and pink We have stitched our Bralette seamless and it is fully reversible giving you two looks in one - the Bianca reverses into a solid pink.

    PRE-ORDER ITEM: Read more. Made from recycled plastics (ECONYL®, REPREVE®). Vivi wore S, Monika wore M.
    48.00 
    XS
    S
    M
    L
    XL
    48.00 
  • Lilja the Label Bianca Bralette
    44.00 

    Bianca Luna Bottoms

    Our Luna is our absolute favourite bottom style, and has been in the collection almost since our very beginning. This bottom style is available in multiple different prints and solid colours for you to choose your favourite from. These low-waisted bottoms offer the most flattering cheeky coverage with an added seam in the back to provide the best possible fit. Our groovy pink swirl print, Bianca, is reversible into a solid pink giving you two looks in one. We have double lined all our bottoms for extra coverage, also when worn in the water. Made from recycled materials (ECONYL® regenerated nylon, REPREVE®).

    PRE-ORDER ITEM: Read more. Made from recycled plastics (ECONYL®, REPREVE®). Monika wore size M.
    44.00 
    XS
    S
    M
    L
    XL
    44.00 
  • Lilja the Label Towel Bag
    29.00 

    Farrah Towel Bag

    This gorgeous beach bag is the perfect companion for all our swimwear items from the collection Groovy Era! This beach bag is made from 100% soft cotton terry, and is big enough to fit all your beach belongings into. The bag measures 50cm in width, 40cm in height and the straps are 60cm long. The straps are long and thick and the bag features a small front pocket embroided with a white Lilja logo.

    29.00 
    29.00