
Lilja Swim Club
At Lilja the Label, our community is at the heart of everything we do. This space is dedicated to celebrating the people who inspire us—our customers, ambassadors, and partners who bring Lilja the Label to life every day.
Lilja Swim Club is our community event concept that started in Helsinki back in 2023. Join us for a weekly Thursday morning swim in Helsinki or come see us at one of our frequent international events.
Explore events, stories and initiatives that showcase our journey together. Whether you’ve been with us from the start or are just discovering Lilja, we’re excited to have you here. Welcome to Lilja Swim Club!

Lilja Swim Club
UPDATE: Wöchentliches Schwimmen geht in die Winterpause! Wir sehen uns im April wieder! <3
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Schließe dich unserem wöchentlichen Morgenschwimmen am Eira Beach in Helsinki an! Jeden Donnerstag um 7:30 Uhr versammeln wir uns am Pier auf der rechten Seite des Strandes, um die atemberaubende lokale Küste zu genießen und gemeinsam ein erfrischendes Bad in der Ostsee zu nehmen.
Als Bonus kannst du für jede Teilnahme unsere speziellen Swim Club-Stempel sammeln und besondere Überraschungen vonLilja the Labelund unseren Partnermarken verdienen. Folge uns auf Instagram@liljaswimclub, um auf dem Laufenden zu bleiben.
Wir freuen uns darauf, mit dir zu schwimmen!
Lilja Swim Club in a nutshell
Does it cost something?
Absolutely not! Our weekly event is completely free for all participants.
Many times, we will even bring some little gifts from Lilja the Label or our partner brands :)
Do I need to register?
No registration is needed - just show up in the morning!
Do I need to wear Lilja the Label?
No :) While we love seeing many of you in our swimwear, it is absolutely not a requirement.
Just come as you are and wear what you like!
Is it only for women?
No :) The event is open to all.
What do I need to bring?
Bring a swimsuit of your choice, a towel, and anything else you may need for your swim.
We don’t sell, rent or borrow any items at the event, so just pack your own swim bag and come meet us in the morning.

Where to find us in Eira
Lilja Swim Club gathers together in Eira, Helsinki. The beach is easy to reach, whether on foot or by tram. Take tram 6 to Munkkisaari, and from there, it’s just a short 2-minute walk to the shore.
We’ll gather at the end of the pier on the right side of the beach. Check the attached map to find us!