At Lilja the Label, we aim to be more than just a swimwear brand. We’re a community that values enjoying the coastline throughout the year, no matter the season. Since our start in 2016, we’ve grown from Finland to reach customers all over the world.

Community is at the core of everything we do, and we love nothing more than connecting with you on a deeper level—and helping our community to connect with one another, sparking new friendships that go beyond the brand.

Our journey started with monthly gatherings at a local sauna, where we took the plunge into cold swimming. These moments quickly became something we valued deeply, inspiring us to do more. In the summer of 2024, we introduced the Lilja Swim Club—a weekly tradition of starting the day with a community swim along our beautiful coastline.

While swimming is at the heart of what we do, we also enjoy staying active with yoga, pilates, and other activities. Through the Swim Club, we’ve seen countless connections form and grow into lasting friendships, something we’re truly grateful for.

This is just the beginning, and we look forward to creating many more meaningful moments with all of you.