At Lilja the Label, we aim to be more than a swimwear brand. We’re a community that values enjoying the coastline throughout the year, no matter the season. Since our start in 2016, we’ve grown from Finland to reach customers all over the world.

Community is at the core of everything we do, and we love nothing more than connecting with you on a deeper level – and helping our community to connect with one another, sparking new friendships that go beyond the brand.

Our journey started with monthly gatherings at a local sauna, where we took turns enjoying the heat of sauna and the icy coastline of Helsinki. These moments quickly became something we valued deeply, inspiring us to do more. In summer 2024, we introduced the Lilja Swim Club – a weekly tradition of starting the day with a community swim along our beautiful coastline here in Helsinki, and quickly expanding into other Nordic countries and Germany.

Through Lilja Swim Club, we’ve seen countless connections form and grow into lasting friendships, something we’re truly grateful for.

This is just the beginning, and we look forward to creating many more meaningful moments with our community around the world.