Lilja Swim Club

At Lilja the Label, our community is at the heart of everything we do. This space is dedicated to celebrating the people who inspire us - our customers, ambassadors, and partners who bring Lilja the Label to life every day.

The Lilja Swim Club is our community event concept, born in Helsinki in 2023 with regular sauna and ice swimming gatherings. In spring 2024, we wanted to connect with even more of you, so we launched a weekly morning swim at our local Helsinki coastline - free and open to everyone.

Knowing that our community extends far beyond Finland, we took the Swim Club on tour in autumn 2024, visiting Sweden, Norway, Denmark, and Germany to celebrate Lilja’s birthday together with a shared sauna and ice swim experience.

This year, we’re excited to continue our tradition with weekly Thursday morning swims in Helsinki. We’d love for you to join us, whether it’s at our local swim or at one of our many international events throughout the year.

Explore events, stories and initiatives that showcase our journey together. Whether you’ve been with us from the start or are just discovering Lilja, we’re excited to have you here. Welcome to Lilja Swim Club!

Lilja Swim Club

Our weekly swims are back for season two!

Join us for our weekly morning swim at Eira Beach in Helsinki! Every Thursday at 7:30 a.m., we gather at the pier on the right side of the beach to enjoy the stunning local coastline and take a refreshing dip in the Baltic Sea together. We will be be serving coffee right at the beach after each swim this season in collaboration with Kaffa Roastery.

As a bonus, you can collect our special Swim Club stamps for each participation and earn special treats from Lilja the Label. For the latest updates, follow us on our community Instagram @liljaswimclub to stay in the loop.

We can’t wait to swim with you!

Lilja Swim Club in a nutshell

Does it cost something?

Absolutely not! Our weekly event is completely free for all participants.

However - we do have some special events which require you to purchase an event ticket. You can find more info at our calendar below.

Do I need to register?

No registration is needed - just show up in the morning!

Do I need to wear Lilja the Label?

No :) While we love seeing many of you in our swimwear, it is absolutely not a requirement.

Just come as you are and wear what you like!

Is it only for women?

No :) The event is open to all.

What do I need to bring?

Bring a swimsuit of your choice, a towel, and anything else you may need for your swim. You can also bring your own cup, so we’ll fill it up with Kaffa coffee!

We don’t sell, rent or borrow any items at the event, so just pack your own swim bag and come meet us in the morning.

Where to find us in Eira

Lilja Swim Club gathers together in Eira, Helsinki. The beach is easy to reach, whether on foot or by tram. Take tram 6 to Munkkisaari, and from there, it’s just a short 2-minute walk to the shore.

We’ll gather at the end of the pier on the right side of the beach. Check the attached map to find us!

Lilja Swim Club calendar

Each month brings a new schedule, so to help you stay in the loop, you can find all our upcoming events at a glance.

In addition to our regular swim sessions, you’re invited to join our monthly yoga session in collaboration with Sagayoga. Together, we’ll start the morning with a 45-minute gentle flow yoga session, followed by our usual refreshing dip in the Baltic Sea. This event is free for our community.

We’ve also curated a few special events throughout the season. Please note: these events have limited capacity and require a ticket purchase in advance.

Buy your ticket for our special event at Studio Savilla here.