Cold Friday Sale 🧊

Black Friday? Make it cold. 

Winter swimming season is in full swing, and we’re on a mission to share Lilja the Label with a growing community of cold-water swimmers. Though we’re not about the shopping hype, we recognise the importance of the season in reaching a broader community. This November, we’re offering a sustainable alternative and inviting you to discover your new favorite experience – cold swimming.

This season is for making thoughtful purchasing decisions with swimwear designed to last. For a limited time, enjoy exclusive pricing on sustainable pieces made for all seasons and join our community this winter.

Enjoy up to 50% off our curated Cold Friday Sale until the 4th of December.