Preorders: Optimising production with a sustainable production cycle

Preorders: Optimising production with a sustainable production cycle

At Lilja we are striving forward and making a big effort to work towards a more circular business model. One of our solutions for more sustainability is our preorder system. This way we can avoid overproduction, which is such a big problem within the fashion industry.

We at Lilja understand overproduction is a rampant issue in the fashion industry, leading to tons of unsold clothes ending up in landfills and is therefore one of the biggest contributors to harming the environment. As we love nature and spending our time outside, this goes against our values which is why we have introduced the preorder system as one of our steps towards sustainability and optimising our production volumes.

When an item is available for preorder, it means that it is not available for immediate shipment. Instead it is being manufactured or on the way to us from the factory during the time of an order.

Why preorders?

Preorders also help us understand our customers better, know what their most loved pieces are, and therefore improve our product selection. By allowing our customers to preorder items before production begins, we can ensure that each piece is created with purpose and minimize the chances of unsold products. This system has the other benefit of only producing what has been ordered and therefore significantly decreasing our environmental footprint.

With this approach our factory can have a bigger focus on the quality of the products, thus avoiding rushed product production. That way attention can go into each piece and detail, meeting the highest standards, for our customers to receive high-quality products.

Lilja Preorder System

Building trust with transparency

By implementing our preorder system customers have a better view of our operations. As follows they get to know exactly where their clothes come from and how they are produced. This transparency builds trust between Lilja the Label and our customers, creating a long-lasting relationship based on shared values.

Inspiring others

With our preorder system, we hope to inspire other fashion labels to a more sustainable approach in their operations, by demonstrating that success is achievable whilst prioritizing sustainability. We not only wish to inspire the industry but also our customers. Educating our community about the environmental impact of overproduction helps build a community that understands the importance of slow and conscious fashion.

All in all, with preorders we are trying to make a difference where it matters, not only for our beloved nature but also for our community. Our preorder system is not just a business strategy, it is a commitment to responsible practices.

Preorder here. | Find out more about preorders. | Read about our other sustainability efforts here.

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Preorders: Optimising production with a sustainable production cycle

Preorders: Optimising production with a sustainable production cycle

Lilja is actively working towards a more sustainable business model, particularly addressing the environmental impact. One solution is the implementation of a preorder system, aiming to prevent excess production and reduce their environmental footprint. By allowing customers to preorder items before production starts, Lilja ensures purposeful creation, minimizes unsold products, and focuses on high-quality production benefiting both the environment and customers.

Entdecke unsere Neuheiten im Shop

S - 179cm
S - 179cm
PRE-ORDER -15%

Capri Tri Top

Regulärer Preis 58.00 €
Regulärer Preis 58.00 € Verkaufspreis 58.00 €
XS S M L
S - 179cm
S - 179cm
PRE-ORDER -15%

Capri Tie Bottoms

Regulärer Preis 54.00 €
Regulärer Preis 54.00 € Verkaufspreis 54.00 €
XS S M L
L - 174cm
L - 174cm
PRE-ORDER -15%

Capri Drawstring Top

Regulärer Preis 72.00 €
Regulärer Preis 72.00 € Verkaufspreis 72.00 €
XS S M L XL 2XL 3XL
L - 174cm
L - 174cm
PRE-ORDER -15%

Capri Midi Bottoms

Regulärer Preis 58.00 €
Regulärer Preis Verkaufspreis 58.00 €
XS S M L XL 2XL 3XL
S - 179cm
S - 179cm
PRE-ORDER -15%

Riviera Crop Top | wendbar

Regulärer Preis 72.00 €
Regulärer Preis Verkaufspreis 72.00 €
S M L XL 2XL 3XL
S - 179cm
S - 179cm
PRE-ORDER -15%

Riviera Full Bottoms | wendbar

Regulärer Preis 58.00 €
Regulärer Preis Verkaufspreis 58.00 €
S M L XL 2XL 3XL
L - 174cm
L - 174cm
PRE-ORDER -15%

Riviera Drawstring Top

Regulärer Preis 72.00 €
Regulärer Preis Verkaufspreis 72.00 €
S M L XL 2XL 3XL
L - 174cm
L - 174cm
PRE-ORDER -15%

Riviera Midi Bottoms | wendbar

Regulärer Preis 58.00 €
Regulärer Preis Verkaufspreis 58.00 €
S M L XL 2XL 3XL