Preorders: Optimising production with a sustainable production cycle

Preorders: Optimising production with a sustainable production cycle

At Lilja we are striving forward and making a big effort to work towards a more circular business model. One of our solutions for more sustainability is our preorder system. This way we can avoid overproduction, which is such a big problem within the fashion industry.

We at Lilja understand overproduction is a rampant issue in the fashion industry, leading to tons of unsold clothes ending up in landfills and is therefore one of the biggest contributors to harming the environment. As we love nature and spending our time outside, this goes against our values which is why we have introduced the preorder system as one of our steps towards sustainability and optimising our production volumes.

When an item is available for preorder, it means that it is not available for immediate shipment. Instead it is being manufactured or on the way to us from the factory during the time of an order.

Why preorders?

Preorders also help us understand our customers better, know what their most loved pieces are, and therefore improve our product selection. By allowing our customers to preorder items before production begins, we can ensure that each piece is created with purpose and minimize the chances of unsold products. This system has the other benefit of only producing what has been ordered and therefore significantly decreasing our environmental footprint.

With this approach our factory can have a bigger focus on the quality of the products, thus avoiding rushed product production. That way attention can go into each piece and detail, meeting the highest standards, for our customers to receive high-quality products.

Lilja Preorder System

Building trust with transparency

By implementing our preorder system customers have a better view of our operations. As follows they get to know exactly where their clothes come from and how they are produced. This transparency builds trust between Lilja the Label and our customers, creating a long-lasting relationship based on shared values.

Inspiring others

With our preorder system, we hope to inspire other fashion labels to a more sustainable approach in their operations, by demonstrating that success is achievable whilst prioritizing sustainability. We not only wish to inspire the industry but also our customers. Educating our community about the environmental impact of overproduction helps build a community that understands the importance of slow and conscious fashion.

All in all, with preorders we are trying to make a difference where it matters, not only for our beloved nature but also for our community. Our preorder system is not just a business strategy, it is a commitment to responsible practices.

Preorder here. | Find out more about preorders. | Read about our other sustainability efforts here.

Entdecke unsere Neuheiten im Shop

Lilja Swim Club Beach Bag
Lilja Swim Club Beach Bag

Lilja Swim Club Beach Bag

Regulärer Preis 29.00 €
Regulärer Preis Verkaufspreis 29.00 €
60cm x 40cm x 16cm
Picnic Onepiece | wendbar
Picnic Onepiece | wendbar

Picnic Onepiece | wendbar

Regulärer Preis 125.00 €
Regulärer Preis 125.00 € Verkaufspreis 125.00 €
XS S M L XL
Picnic Drawstring Top
Picnic Drawstring Top

Picnic Drawstring Top

Regulärer Preis 75.00 €
Regulärer Preis 75.00 € Verkaufspreis 75.00 €
XS S M L XL 2XL 3XL
Picnic Full Bottoms | wendbar
Picnic Full Bottoms | wendbar

Picnic Full Bottoms | wendbar

Regulärer Preis 65.00 €
Regulärer Preis 65.00 € Verkaufspreis 65.00 €
S M L XL 2XL 3XL
Picnic Crop Top | wendbar
Picnic Crop Top | wendbar

Picnic Crop Top | wendbar

Regulärer Preis 75.00 €
Regulärer Preis 75.00 € Verkaufspreis 75.00 €
S M L XL 2XL 3XL
Picnic Midi Bottoms | wendbar
Picnic Midi Bottoms | wendbar

Picnic Midi Bottoms | wendbar

Regulärer Preis 60.00 €
Regulärer Preis 60.00 € Verkaufspreis 60.00 €
XS S M L XL 2XL 3XL
Voyage Onepiece | wendbar
Voyage Onepiece | wendbar

Voyage Onepiece | wendbar

Regulärer Preis 125.00 €
Regulärer Preis 125.00 € Verkaufspreis 125.00 €
XS S M L XL 2XL 3XL
Voyage Drawstring Top
Voyage Drawstring Top

Voyage Drawstring Top

Regulärer Preis 75.00 €
Regulärer Preis 75.00 € Verkaufspreis 75.00 €
XS S M L XL 2XL 3XL