Greetings from our founder
“I originally started Lilja the Label back in 2016, and what a journey it has been! I have loved watching Lilja the Label grow from a personal project to an active community of our Lilja team members, the many amazing customers around the world and everyone that has been a part of the story over the years. As we grow, our positive impact and responsibility need to grow as well. We are not perfect, but we are working towards a more circular business model that allows us to aim for a conscious approach in navigating in the fashion world. Personally, my favourite initiatives towards greater sustainability and circularity have been launching #liljapicking, our initiative to save the Baltic Sea, and Lilja Preloved, our campaign to create a channel to find new homes for 2nd hand swimwear.”
– Laura Saarinen, founder & CEO
Origin of products
Our HQ (if we can call it that-sounds big!) is located in Helsinki, Finland, where we design all our collections and run our operations.
All our swimwear is made in Guimarães, Portugal, at our family-run factory, where 34 talented people are dedicated to creating each piece from start to finish. We use ECONYL® regenerated nylon in every item, a sustainable recycled material crafted from regenerated waste such as discarded fishing nets, fabric scraps, and industrial plastics, giving these valuable resources a new life.
In addition to swimwear, we’ve expanded into accessories, including tote bags and beach towels, which are carefully crafted in Poland and Turkiye.
Fabrics and materials
We are aware of the environmental impact of the clothing industry and our responsibility in this matter, and are are aiming to be as environmentally conscious and transparent as possible. We use only recycled, regenerated natural or otherwise sustainable fabrics in all our production. For utmost clarity and transparency, you can find the breakdown of each fabric used to manufacture a certain Lilja the Label product on each product page.
The main material used in all our swimwear is crafted from ECONYL® regenerated nylon, made from recycled waste materials such as discarded fishing nets, fabric scraps and industrial plastics, giving these valuable resources a new life.
Our roadmap to circularity
We are in no way perfect, however we are dedicated to the ongoing journey of becoming a more circular and sustainable swimwear brand. We've established a comprehensive roadmap to guide our progress and ensure accountability.
It is important for us to also include our community into our impact actions. We have done this for example with our trash-picking challenge #liljapicking launched in 2022, as well as our 2nd hand initiative Lilja Preloved launched in 2023 and expanded in 2024. With 2025, we are introducing Lilja Remake - we suggest you to stay tuned!