Pre-order | 10% off

New silhouettes, signature materials, all designed for the sun-soaked season ahead – and made in small, considered batches. Be the first to shop our new collection by placing your pre-order today!

To optimise our production cycle and to avoid overproduction, this launch is available as a limited pre-order. Your pieces will be made just for you and shipped once production is complete.

As a thank-you for supporting slower production, you’ll receive 10% off all new pre-order items. Discount applied automatically at checkout.

Pre-order | 10% off

12 products

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Flora Arc Onepiece
Flora Arc Onepiece

Flora Arc Onepiece

Regular price €112.50
Regular price €125.00 Sale price €112.50
XS S M L XL 2XL
Flora Arc Top
Flora Arc Top

Flora Arc Top

Regular price €67.50
Regular price €75.00 Sale price €67.50
XS S M L XL
Flora Arc Bottoms
Flora Arc Bottoms

Flora Arc Bottoms

Regular price €52.20
Regular price €58.00 Sale price €52.20
XS S M L XL
Flora Plunge Top
Flora Plunge Top

Flora Plunge Top

Regular price €67.50
Regular price €75.00 Sale price €67.50
S M L XL 2XL 3XL
Flora High-Leg Bottoms
Flora High-Leg Bottoms

Flora High-Leg Bottoms

Regular price €52.20
Regular price €58.00 Sale price €52.20
S M L XL 2XL 3XL
Plum Arc Onepiece
Plum Arc Onepiece

Plum Arc Onepiece

Regular price €112.50
Regular price €125.00 Sale price €112.50
XS S M L XL 2XL
Plum Arc Top
Plum Arc Top

Plum Arc Top

Regular price €67.50
Regular price €75.00 Sale price €67.50
XS S M L XL
Plum Arc Bottoms
Plum Arc Bottoms

Plum Arc Bottoms

Regular price €52.20
Regular price €58.00 Sale price €52.20
XS S M L XL
Plum Plunge Top
Plum Plunge Top

Plum Plunge Top

Regular price €67.50
Regular price €75.00 Sale price €67.50
S M L XL 2XL 3XL
Plum High-Leg Bottoms
Plum High-Leg Bottoms

Plum High-Leg Bottoms

Regular price €52.20
Regular price €58.00 Sale price €52.20
S M L XL 2XL 3XL
M - 164cm
M - 164cm

Berry Ruched Onepiece

Regular price €112.50
Regular price €125.00 Sale price €112.50
S M L XL 2XL 3XL
L - 171cm
L - 171cm

Olive Ruched Onepiece

Regular price €112.50
Regular price €125.00 Sale price €112.50
S M L XL 2XL 3XL

Sustainable Finnish swimwear brand

Lilja the Label is a sustainable Finnish swimwear brand creating high-quality swimwear for all seasons. We only use recycled materials in all our swimwear, giving these valuable resources a new life.