A special comeback - Meet Chloé

Back in 2019, we set out for a collaboration and happily teamed up with Chloé Kian, a Swiss full-time content creator known for her focus on conscious living, minimalism, and sustainable fashion. Chloé inspires mindful consumption and encourages thoughtful everyday choices. Outside of social media and fashion, Chloé is passionate about timeless design and effortless beauty. She loves to spend time outdoors, gardening, hiking in the mountains, and also enjoys reading. 

From the very beginning, we knew this collaboration would be a perfect match. Not only did we share the same values, but it was also a special experience for Chloé - creating a fashion piece was was something she hadn’t done much of before. One of her favorite parts of the process was creating the moodboard: from gathering inspiration to adding her own hand-drawn sketches, to finally watching it all come to life.

Together, we spent countless hours creating the original bikini set, which captured a minimalistic yet romantic spirit. The set was designed to be a timeless staple for many seasons to come. Little did we know it would steal everyone's hearts the moment it launched. The set sold out quickly, and ever since, we’ve been asked one question over and over again: Will the Chloe set ever come back?

Better than ever - “I love that the new version is so faithful to the original version.”

The answer is yes - and it’s even better than before. We’ve listened closely to your feedback and reimagined the Chloe set with thoughtful updates. Together with Chloé, we’ve made subtle yet meaningful improvements, including a thicker fabric for better support and a hint of luxury. We also improved the cup shapes to fit a wider range of sizes and extended the sizing up to 2XL. Except for these improvements, everything has stayed true to the original design, the signature style, the beautiful ribbed texture, and the romantic lace trimmings along the edges. 

Chloé’s inspiration behind this set: 

“From the many bikinis I owned at the time, I noticed gravitating towards only a few of the most. I had a close look at what made me go for these specific designs, even after years of owning them. Comfort, elegance, timelessness, with a touch of femininity, was what set them apart, so I went on to designing my dream set with all of this in mind.”

Wearing the Chloe set

After many conversations and rounds of product development with Chloé, we recently had the pleasure of welcoming her to our store in Helsinki. Later, we reunited in Mallorca for the relaunch photoshoot. We had the best time capturing the timeless, elegant spirit of this set with her, our amazing photographer, and the models – while also getting to know each other even better. Everyone had such a wonderful time, and we were lucky with the weather. What stood out most for Chloé was shooting the bikini alongside the other models for the group shots.

“I hope you feel held, elegant and empowered.”

When we asked Chloé how it feels to see her bikini worn by so many women, she shared:

“It brings me so much joy to see it bring confidence to beautiful women, and it’s a testament that the design is inclusive to all body shapes and sizes, as I am yet to see someone for whom it didn’t fit beautifully.”

Now available

This upgraded favourite is designed to be a forever piece in your swimwear collection – one you'll reach for again and again. Our collaboration with Chloé Kian is now available on pre-order with a 10% pre-order discount to secure your piece from our first production. Pre-orders will be shipped out in June.

Lastly, we asked Chloé where she will take her set this summer:

“I’m going to take it to the lake, mountain rivers, and probably to potter around and read in my garden a lot.” 

We can't wait for you to experience the Chloe set and make it a beloved classic in your swimwear collection!

Discover the Chloé Kian set here | Find out more about pre-orders | Lilja the Label x Chloé Kian