Black Friday? Make it Cold Friday.
Our mission? To get more people into better swimwear. And into cold swimming. Get up to 50% off our curated category and join our community.
Get 30% off
Cold Friday Sale
Helena Classic Onepiece | reversible
Black Drawstring Bra
Black Midi Bottoms
Black Tie Bottoms
Capri Drawstring Top
Capri Midi Bottoms
Capri Tri Top
Shop our bestsellers
Mar Drawstring Bra
Mar Midi Bottoms
Black Midi Bottoms
Black Drawstring Bra
Helena Classic Onepiece | reversible
Black Tie Bottoms
Mathilda Månsson x Lilja the Label
Our latest collection is a limited-edition line that showcases the vibrant and playful artistry of Mathilda Månsson, a talented artist from Sweden. Known for her love of design, food, and flowers, Mathilda brings a colorful and comical touch to her work, making life more beautiful one creation at a time. Her unique artistic style has now been beautifully translated into swimwear, capturing the essence of summer with every piece.
Kaisla Laranta x Lilja the Label
We are thrilled to reveal a limited-edition line that brings the vibrant creativity of Kaisla Laranta to life. Based in sunny Barcelona, Kaisla is a renowned visual artist and art therapist whose contemporary still life paintings are infused with joy, color, and a playful sense of spontaneity. Her unique artistic style has now been beautifully translated into swimwear, capturing the essence of summer!