Lilja the Label is a sustainable swimwear brand from Finland. Established in 2016, the label is built upon creating high-quality pieces that will stay as your favourites for seasons to come.
We use only the best recycled, sustainable or natural resources in our production, such as ECONYL® regenerated nylon, REPREVE® recycled plastic bottles and high-quality organic cotton. Built upon the values of slow fashion and the well-being of everyone involved in our product chain, we are committed to leading the change that is needed in the fashion world.
Lilja the Label is a sustainable swimwear brand from Finland. We focus on high-quality pieces that will stay as your favourites for seasons to come.
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Lilja the Label donates 1€ for each order to save the Baltic Sea with the John Nurminen Foundation.
New in Lilja the Label journal
Lilja Preloved: Giving 2nd hand swimwear a new life with Relove
We’re all about a challenge! We teamed up with Finnish second hand pioneer Relove to find a solution for one of our long-term sustainability goals: elongating the lifecycle of each Lilja the Label item. While we create our items to last, both use and the test of time, sometimes items we purchase turn out to …More
Lilja the Label flagship store re-opened after renovations!
We moved into our flagship store in Punavuori, Helsinki almost exactly a year ago in spring 2022. Ever since, we have loved the location and our neighbouring cafés, restaurants and other independent stores. It’s such a great spot within the heart of Helsinki. If you haven’t been to Punavuori yet, we strongly recommend visiting! An …More
Cold swimming at The Barö Hotel in the archipelago
In the beginning of February, we traveled to the gorgeous Finnish archipelago to shoot at The Barö Hotel, a luxury archipelago hotel in Inkoo. We got to enjoy a morning of cold swims in the Baltic Sea combined with time spent in the panorama sauna of The Barö. The Barö in Inkoo is located approximately …More