Extended returns in December: Return until the 15th of January

Lilja the Label is a sustainable swimwear brand from Finland. Established in 2016, the label is built upon creating high-quality pieces that will stay as your favourites for seasons to come. 

We use only the best recycled, sustainable or natural resources in our production, such as ECONYL® regenerated nylon, REPREVE® recycled plastic bottles and high-quality organic cotton. Built upon the values of slow fashion and the well-being of everyone involved in our product chain, we are committed to leading the change that is needed in the fashion world.

Lilja the Label is a sustainable swimwear brand from Finland. We focus on high-quality pieces that will stay as your favourites for seasons to come.

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Sustainable swimwear brand from Finland: Join liljapicking!

Lilja the Label donates 1€ for each order to save the Baltic Sea with the John Nurminen Foundation.

New on Lilja the Label journal

  • Interviewing our factory in Portugal

    This year we were able to finally fulfill our longterm sustainability goal to move our production to the European Union. After a long research, we finally found the perfect partner for this – a family-led factory in Guimarães, Portugal. The factory is specialized in high-quality swimwear, activewear and undergarments, of which they have over 20 …

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  • Finn Fashion Friday -25%

    Finn Fashion Friday is a joint initiative to support sustainable Finnish fashion brands by shopping locally and consciously. Instead of creating false shopping impulses, Finn Fashion Friday offers a more sustainable alternative to fast fashion. We’re happy to announce that this year Lilja the Label is part of more than 20 Finnish fashion brands joining …

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  • How to choose the perfect size?

    We know finding the right size is tricky, especially when it comes to swimwear. Every brand has its own sizing and online shopping doesn’t make it easier. Don’t worry we’re here to help! We have gathered a little sizing Q&A for you below to make things easier! What is my correct size? Our sizes run …

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Shop consciously

We only use sustainable, recycled or natural fibres and work with small family-ran factories supporting ethical and slow fashion.

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Free Express delivery

We ship worldwide. Express delivery is free on all orders over 150€ and takes only 1-2 business days within the EU and only 3-5 business days worldwide*.

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Easy returns

We know online shopping can be tricky. All our items can be returned within 14 days from when you receive your order.

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