New underwear has arrived

Known for our high-quality swimwear, we've extended our selection to include soft underwear styles that mirror the same Lilja the Label quality and comfort.

Our gift shop is open

We've curated a selection in our gift shop to ease your holiday shopping. Whether you're seeking something special or browsing for inspiration, our collection features a diverse range of sustainable gifts to be worn in and out of the water.

Gift Card
Gift Card

Gift Card

Regular price From $28.82 USD
Regular price Sale price From $28.82 USD
€25.00 €50.00 €100.00 €150.00 €200.00
Cold swim bundle | Cocoa
Cold swim bundle | Cocoa
Sale

Cold swim bundle | Cocoa

Regular price $184.00 USD
Regular price $245.00 USD Sale price $184.00 USD
Cold swim bundle | Mar
Cold swim bundle | Mar
Sale

Cold swim bundle | Mar

Regular price $161.00 USD
Regular price $215.00 USD Sale price $161.00 USD
Cold swim bundle | Black
Cold swim bundle | Black
Sale

Cold swim bundle | Black

Regular price $161.00 USD
Regular price $215.00 USD Sale price $161.00 USD
S - 169cm
S - 169cm

Orange Stripe Retro Bralette

Regular price $56.00 USD
Regular price $56.00 USD Sale price $56.00 USD
XS S M L XL 2XL
S - 169cm
S - 169cm

Orange Stripe Retro Undies

Regular price $33.00 USD
Regular price $33.00 USD Sale price $33.00 USD
XS S M L XL 2XL
S - 169cm
S - 169cm

Green Stripe Retro Bralette

Regular price $56.00 USD
Regular price $56.00 USD Sale price $56.00 USD
XS S M L XL 2XL
S - 169cm
S - 169cm

Green Stripe Retro Undies

Regular price $33.00 USD
Regular price $33.00 USD Sale price $33.00 USD
XS S M L XL 2XL

As seen on...

"As advocates for slow fashion, Lilja creates swimwear that stands the test of fleeting trends, intentionally designing pieces that are timeless in both cut and colour."

— Vogue Scandinavia

"The Finnish brand Lilja has set itself the task of producing sustainable swimwear that is not seasonal - this means that it is not only perfect for hot days in summer, but also for winter swimming." (translated)

— Vogue Germany

”Next to swimwear (in sizes from XS to 2XL), the brand also offers GOTS certified loungewear and bamboo based underwear.” (translated)

— Textilwirtschaft

”The swimsuits are made from recycled materials, and for every purchase Lilja the Label donates 1€ for the protection of the Baltic Sea.” (translated)

— ELLE Poland

”Finnish swimwear label Lilja the Label has a variety of bikinis, one pieces and bodysuits on offer, available in solid neutral colours and funky colourful prints.”

— Tatler Asia
Discover the thrill of ice swimming with Lilja the Label

Discover the thrill of ice swimming with Lilja the Label

• Laura Saarinen
Imagine stepping into the icy waters of a frozen lake, the chill racing up your spine as you prepare for a dipWinter in here in the north uncovers a breathtaking wonderland of frozen lakes and frosty landscapes. Join us this winter!