New underwear has arrived
Known for our high-quality swimwear, we've extended our selection to include soft underwear styles that mirror the same Lilja the Label quality and comfort.
Our gift shop is open
We've curated a selection in our gift shop to ease your holiday shopping. Whether you're seeking something special or browsing for inspiration, our collection features a diverse range of sustainable gifts to be worn in and out of the water.
As seen on...
— Vogue Scandinavia
"As advocates for slow fashion, Lilja creates swimwear that stands the test of fleeting trends, intentionally designing pieces that are timeless in both cut and colour."
— Vogue Germany
"The Finnish brand Lilja has set itself the task of producing sustainable swimwear that is not seasonal - this means that it is not only perfect for hot days in summer, but also for winter swimming." (translated)
”Next to swimwear (in sizes from XS to 2XL), the brand also offers GOTS certified loungewear and bamboo based underwear.” (translated)
— ELLE Poland
”The swimsuits are made from recycled materials, and for every purchase Lilja the Label donates 1€ for the protection of the Baltic Sea.” (translated)
— Tatler Asia
”Finnish swimwear label Lilja the Label has a variety of bikinis, one pieces and bodysuits on offer, available in solid neutral colours and funky colourful prints.”