Free shipping in Finland | Free international shipping on over 150€

Lilja the Label is a sustainable swimwear brand from Finland. Established in 2016, the label is built upon creating high-quality pieces that will stay as your favourites for seasons to come. 

We use only the best recycled, sustainable or natural resources in our production, such as ECONYL® regenerated nylon, REPREVE® recycled plastic bottles and high-quality organic cotton. Built upon the values of slow fashion and the well-being of everyone involved in our product chain, we are committed to leading the change that is needed in the fashion world.

Lilja the Label is a sustainable swimwear brand from Finland. We focus on high-quality pieces that will stay as your favourites for seasons to come.

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Lilja the Label donates 1€ for each order to save the Baltic Sea with the John Nurminen Foundation.

New in Lilja the Label journal

  • Lilja Preloved: Giving 2nd hand swimwear a new life with Relove

    We’re all about a challenge! We teamed up with Finnish second hand pioneer Relove to find a solution for one of our long-term sustainability goals: elongating the lifecycle of each Lilja the Label item. While we create our items to last, both use and the test of time, sometimes items we purchase turn out to …

  • Lilja the Label flagship store re-opened after renovations!

    We moved into our flagship store in Punavuori, Helsinki almost exactly a year ago in spring 2022. Ever since, we have loved the location and our neighbouring cafés, restaurants and other independent stores. It’s such a great spot within the heart of Helsinki. If you haven’t been to Punavuori yet, we strongly recommend visiting! An …

  • Cold swimming at The Barö Hotel in the archipelago

    In the beginning of February, we traveled to the gorgeous Finnish archipelago to shoot at The Barö Hotel, a luxury archipelago hotel in Inkoo. We got to enjoy a morning of cold swims in the Baltic Sea combined with time spent in the panorama sauna of The Barö.  The Barö in Inkoo is located approximately …


Shop consciously

We only use sustainable, recycled or natural fibres and work with small family-ran factories supporting ethical and slow fashion.

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Free Express delivery

We ship worldwide. Express delivery is free on all orders over 150€ and takes only 1-2 business days within the EU and only 3-5 business days worldwide*.

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Easy returns

We know online shopping can be tricky. All our items can be returned within 14 days from when you receive your order.

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