Lilja the Label is a sustainable Finnish swimwear brand. Our aim is to create premium high-quality swimwear both ethically and sustainably. We don’t believe in seasonality and make products that are meant to last both time and use: these are pieces you will love for a long time. Wear them throughout your winter swims and throughout your warmest beach days.

We use only the best recycled, sustainable or natural resources in our production, such as ECONYL® regenerated nylon. Built upon the values of slow fashion and the well-being of everyone involved in our product chain, we only work with manufacturers that commit to our values. We believe we can only thrive when the environment around us and the people in our product chain are thriving, and are committed to leading the change that is needed in the fashion world.

All our items are designed in-house here in Helsinki, Finland. Our items are manufactured in our family-ran factory in Guimarães, Portugal. All production, including the production of the fabrics we use, has been moved to within the EU.

We are dedicated to become as circular as possible and pave way in the industry. Navigate to our sustainability page to find out more about our green practices and policies.