High-quality sustainable swimwear brand
Lilja the Label is a sustainable Finnish swimwear brand. Our aim is to create premium high-quality swimwear both ethically and sustainably. We don’t believe in seasonality and make products that are meant to last both time and use: these are pieces you will love for a long time. Wear them throughout your winter swims and throughout your warmest beach days.
We use only the best recycled, sustainable or natural resources in our production, such as ECONYL® regenerated nylon. Built upon the values of slow fashion and the well-being of everyone involved in our product chain, we only work with manufacturers that commit to our values. We believe we can only thrive when the environment around us and the people in our product chain are thriving, and are committed to leading the change that is needed in the fashion world.
All our items are designed in-house here in Helsinki, Finland. All our swimwear is manufactured in our family-ran factory in Guimarães, Portugal, with the fabric crafted from ECONYL® regenerated nylon in Italy.
Sustainability and circularity
We are dedicated to become as circular as possible and pave way in the industry.
We for example only use the best recycled materials (ECONYL® regenerated nylon) in all our swimwear, and have launched a 2nd hand initiative, Lilja Preloved, to make our product journey as circular as possible.
Navigate to our sustainability page to find out more about our green practices and policies.
Finnish swimwear brand
We have been a global brand from the get-go, but our home base is located in beautiful Helsinki. We draw inspiration from the gorgeous nature that surrounds us here in the north, and can't wait to welcome you into our world. When you're in Helsinki, make sure to visit our showroom to dive deeper into our world.
Lilja Circle
Lilja Circle is our new membership program designed with our community in mind. Through Lilja Circle, we aim to create a space where you can connect with us and fellow members, earn points through fun challenges, and enjoy exclusive discounts along the way. We’re thrilled to start rewarding our community for the continued support we constantly receive!
Contact us
Got a question, want to give feedback or just feel like saying hi? Our team is always here for you!