Lilja the Label is a sustainable Finnish swimwear brand. Our aim is to create premium high-quality swimwear both ethically and sustainably. We don’t believe in seasonality and make products that are meant to last both time and use: these are pieces you will love for a long time. Wear them throughout your winter swims and throughout your warmest beach days.

We use only the best recycled, sustainable or natural resources in our production, such as ECONYL® regenerated nylon. Built upon the values of slow fashion and the well-being of everyone involved in our product chain, we only work with manufacturers that commit to our values. We believe we can only thrive when the environment around us and the people in our product chain are thriving, and are committed to leading the change that is needed in the fashion world.

All our items are designed in-house here in Helsinki, Finland. All our swimwear is manufactured in our family-ran factory in Guimarães, Portugal, with the fabric crafted from ECONYL® regenerated nylon in Italy.

We are dedicated to become as circular as possible and pave way in the industry.

We for example only use the best recycled materials (ECONYL® regenerated nylon) in all our swimwear, and have launched a 2nd hand initiative, Lilja Preloved, to make our product journey as circular as possible.

Navigate to our sustainability page to find out more about our green practices and policies.