Black Friday? Make it Cold Friday.
Our mission? To get more people into better swimwear. And into cold swimming. Let's speed it up with a 30% discount - use code COLDFRIDAY to join the community.
Get 30% off
Cold Friday Sale
Black Drawstring Bra
Black Midi Bottoms
Capri Midi Bottoms
Shop our bestsellers
Mar Drawstring Bra
Mar Midi Bottoms
Black Midi Bottoms
Black Drawstring Bra
Mathilda Månsson x Lilja the Label
Our latest collection is a limited-edition line that showcases the vibrant and playful artistry of Mathilda Månsson, a talented artist from Sweden. Known for her love of design, food, and flowers, Mathilda brings a colorful and comical touch to her work, making life more beautiful one creation at a time. Her unique artistic style has now been beautifully translated into swimwear, capturing the essence of summer with every piece.
Kaisla Laranta x Lilja the Label
We are thrilled to reveal a limited-edition line that brings the vibrant creativity of Kaisla Laranta to life. Based in sunny Barcelona, Kaisla is a renowned visual artist and art therapist whose contemporary still life paintings are infused with joy, color, and a playful sense of spontaneity. Her unique artistic style has now been beautifully translated into swimwear, capturing the essence of summer!