Lilja Community

At Lilja the Label, we aim to be more than just a swimwear brand. We’re a community that values enjoying the coastline throughout the year, no matter the season. Since our start in 2016, we’ve grown from Finland to reach customers all over the world.

Community is at the core of everything we do, and we love nothing more than connecting with you on a deeper level—and helping our community to connect with one another, sparking new friendships that go beyond the brand.

Our journey started with monthly gatherings at a local sauna, where we took turns enjoying the heat of sauna and the icy coastline of Helsinki. These moments quickly became something we valued deeply, inspiring us to do more. In summer 2024, we introduced the Lilja Swim Club—a weekly tradition of starting the day with a community swim along our beautiful coastline here in Helsinki, and quickly expanding into other Nordic capitals and as far as Kiel in Germany in autumn 2024.

Through Lilja Swim Club, we’ve seen countless connections form and grow into lasting friendships, something we’re truly grateful for.

At the start of 2025, we introduced Lilja Club—our loyalty program designed to give back to our community. As a member, you can earn points on your purchases and take part in monthly challenges to unlock special rewards.

This is just the beginning, and we look forward to creating many more meaningful moments with our community around the world.

Your favourite Lilja Swim Club memories

"Sunny weather with happy people doing yoga and swimming! Also the really cute puppy joining🤍"

— Krista

"It was really nice to feel so welcome even though I was there for the first time and didn’t know anyone. :)"

— Iiris

"Wonderful event, and I'm so happy with my bikini!"

— Veslemøy

"Had such a good time surrounded by passionate people. Loved loved loved it. 100% would go again if you come back to Gothenburg!"

— Sophie

"This was such a wonderful way to start the morning in so many ways. The people, the surroundings, the weather(!), and of course, the Lilja swimsuit made the event complete!"

— Henna

"I had a wonderful time at Laguuni with Lilja! It was so much fun paddle boarding and meeting new people. The breakfast was delicious and it was so nice to have the whole place to ourselves. The bathing suit fits like no other."

— Alice