Colour of the month

Each month, we’re spotlighting a color that feels just right for the season. Think of it as a little inspiration for your swimwear wardrobe—and get 20% off our chosen best-seller to get ready for the season.

For February, meet Picnic: our playful hand-drawn print portraying the perfect summer day all in one print. Reversible into a solid yellow, this pop of colour is sure to turn you into a summer mood in no time.

The best part? Our solid yellow Lemon, made from fabric left over from production of Picnic, is also added into the special!

Get 20% off Picnic and Lemon until the end of February, both online ​and in-store in Helsinki.

Colour of the month

11 products

Filter
L - 174cm
L - 174cm

Picnic Onepiece | reversible

Regular price €125.00
Regular price Sale price €125.00
XS S M L XL
S - 179cm
S - 179cm

Picnic Drawstring Top

Regular price €75.00
Regular price Sale price €75.00
XS S M L XL 2XL 3XL
Picnic Crop Top | reversible
Picnic Crop Top | reversible

Picnic Crop Top | reversible

Regular price €75.00
Regular price Sale price €75.00
S M L XL 2XL
S - 179cm
S - 179cm

Picnic Midi Bottoms | reversible

Regular price €60.00
Regular price Sale price €60.00
XS S M L XL 2XL 3XL
Picnic Full Bottoms | reversible
Picnic Full Bottoms | reversible

Picnic Full Bottoms | reversible

Regular price €65.00
Regular price Sale price €65.00
S M L XL 2XL 3XL
Picnic Beach Towel
Picnic Beach Towel

Picnic Beach Towel

Regular price €69.00
Regular price Sale price €69.00
100 cm x 150 cm
S - 162cm
S - 162cm

Lemon Tri Top

Regular price €58.00
Regular price Sale price €58.00
XS S M L
S - 162cm
S - 162cm

Lemon Tie Bottoms

Regular price €58.00
Regular price Sale price €58.00
XS S M L
Picnic Poster
Picnic Poster

Picnic Poster

Regular price €29.00
Regular price Sale price €29.00
40x50cm
Picnic Home Bundle | two towels & poster
Picnic

Picnic Home Bundle | two towels & poster

Regular price €130.00
Regular price €167.00 Sale price €130.00
Picnic Bundle | onepiece & beach towel
Picnic Bundle | onepiece & beach towel

Picnic Bundle | onepiece & beach towel

Regular price From €150.00
Regular price €194.00 Sale price From €150.00

Sustainable Finnish swimwear brand

Lilja the Label is a sustainable Finnish swimwear brand creating high-quality swimwear for all seasons. We only use recycled materials in all our swimwear, giving these valuable resources a new life.