Colour of the month
Each month, we’re spotlighting a color that feels just right for the season. Think of it as a little inspiration for your swimwear wardrobe—and get 20% off our chosen best-seller to get ready for the season.
For January, meet Terra: a golden brown hue that reflects the grounded energy of the new year. This rich, earthy tone is a gorgeous addition to any bikini drawer, getting your new year started with clarity and warmth.
Get 20% off Terra until the end of January, both online and in-store in Helsinki.
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Sustainable Finnish swimwear brand
Lilja the Label is a sustainable Finnish swimwear brand creating high-quality swimwear for all seasons. We only use recycled materials in all our swimwear, giving these valuable resources a new life.