Lilja the Label: Sustainable swimwear brand

Sustainable swimwear brand


Lilja the Label is a sustainable Finnish swimwear brand established in 2016. Our aim is to create high-quality swimwear both ethically and sustainably. We don’t believe in seasonality and make products that are meant to last both time and use: these are pieces you will love for a long time. Wear them throughout your winter swims and throughout your warmest beach days.

Today Lilja the Label is a close-knit team of five, so we’re still a small business. Our collections are designed here in Helsinki and manufactured at a small family-ran factory in Bali. Our collections consist of earthy and timeless colours paired with graphic and minimalistic prints that mix together elements from the nature and vintage influences from seasons past. These items are intended to bring you joy for a long time and stay as your swim staples for seasons to come.

The well-being of the planet and the people are our utmost priorities. We believe that a business can only thrive when everyone and everything involved in the product chain is also thriving.

‘Lilja’ is a Finnish word for lily. Once voted one of the most beautiful words in the Finnish language, ‘Lilja’ and ‘Lily’ simultaneously symbolise both a flower and a feminine first name. Therefore our brand name is the perfect ode to the nature and to the person wearing our items.