Free Express shipping on orders over 150€

Finnish swimwear brand

 

Lilja the Label is a sustainable Finnish swimwear brand established in 2016. Our aim is to create high-quality swimwear both ethically and sustainably. We don’t believe in seasonality and make products that are meant to last both time and use: these are pieces you will love for a long time. Wear them throughout your winter swims and throughout your warmest beach days.

We use only the best recycled, sustainable or natural resources in our production, such as ECONYL® regenerated nylon, REPREVE® recycled plastic bottles and high-quality organic cotton. Built upon the values of slow fashion and the well-being of everyone involved in our product chain, we only work with manufacturers that commit to our values. We believe we can only thrive when the environment around us and the people in our product chain are thriving, and are committed to leading the change that is needed in the fashion world.

Lilja the Label

‘Lilja’ is a Finnish word for lily. Once voted one of the most beautiful words in the Finnish language, ‘Lilja’ and ‘Lily’ simultaneously symbolise both a flower and a feminine first name. Therefore our brand name is the perfect ode to the nature and to the person wearing our items.

Finnish

Lilja the Label is a Finnish swimwear brand established back in 2016. Our products are designed by us here in Helsinki.

Ethical

We partner with a small ethical and family-ran factory in Bali. The factory is owned by a young local couple and employs a total of 36 people.

Sustainable

All our items are made using either recycled, regenerated or organic materials (ECONYL® regenerated nylon, REPREVE®, GOTS organic cotton)

Slow

We take things slow here! Lilja the Label is a slow fashion brand to the core. We produce ethically and in small scale, and will never take shortcuts.

Updating…
  • No products in the cart.