Lilja the Label: Sustainable swimwear brand

Meet the founder


Hi, I’m Laura! I founded Lilja the Label back in 2016. I’m so happy you’ve found your way here! Lilja started as a personal project: I wanted to do something for myself, and by myself, and see where that takes me. Being a surfer, outdoor enthusiast and traveler, I wanted to create a product line that would be functional without compromising anything else. I draw my inspiration for our products from the gorgeous nature we are lucky to be surrounded with. My aim is to preserve this as well as we can and we try to always make conscious choices in our production chain so that the future generations, too, can enjoy everything we love so much.
Today Lilja the Label is a team of two, so we’re still a super small business! Our collections are designed here in Helsinki and manufactured at a small family-ran factory in Bali. Our collections consist of earthy and timeless colours paired with graphic and minimalistic prints that mix together elements from the nature and vintage influences from seasons past. These items are intended to bring you joy for a long time and stay as your swim staples for seasons to come. I hope you love everything as much as I’ve loved creating them!

‘Lilja’ is a Finnish word for lily. Once voted one of the most beautiful words in the Finnish language, ‘Lilja’ and ‘Lily’ simultaneously symbolise both a flower and a feminine first name. Therefore our brand name is the perfect ode to the nature and to the person wearing our items.


Lilja the Label is a Finnish swimwear brand established back in 2016. All our products are designed here in Helsinki.


We partner with a small ethical and family-ran factory in Bali. The factory is owned by a young local couple and employs a total of 36 people.


All our items are made using either recycled, regenerated or organic materials (ECONYL® regenerated nylon, REPREVE®, GOTS organic cotton)


We take things slow here! Lilja the Label is a slow fashion brand to the core. We produce ethically and in small scale, and will never take shortcuts.

Ethical production


Our factory is located on the gorgeous paradise island of Bali in Indonesia. The factory is ran by a young local couple employing a total of 36 people: four in the office alongside the owners, two specialising in fabric cutting, 26 in manufacturing, three in quality control carefully checking the pieces before they make their way to us and to you and one in graphic design. The team has been able to grow significantly within the past three years we have been with them we could not be happier to be growing together with this amazing family business.

We absolutely love our factory and are so lucky to have a business relationship we can trust with our whole hearts. We have decided on this factory and our other manufacturing partners, such as fabric retailers, manufacturers of packaging materials etc. after extensive research of the factories, their working conditions, fair wages and holidays.



Sustainability is one of our core values here at Lilja the Label. As a fashion brand we acknowledge our responsibility in this matter and as a commercial operator we can never be fully perfect, but we are trying our best to minimise our impact daily. We are aiming to be as environmentally conscious and transparent as possible in all our actions so that the next generations, too, can also enjoy everything we love so much.

We manufacture our items only using recycled and organic materials: ECONYL® regenerated nylon, REPREVE® and GOTS organic cotton. We are using only plastic-free and recyclable packaging materials. We have gathered together all our sustainability practices on our separate SUSTAINABILITY-page to be able to cover everything as thoroughly as possible.

Connect with us


Feel free to always get in contact if you have a question, some feedback, ideas or just want to say hi.

You can contact us by email via [email protected] in English, Finnish or German as our team is trilingual : ) We’ll get back to you as soon as possible and you can always expect a reply within a business day.

As we are still a small team with somewhat irregular hours, we don’t have a customer service phone number. We kindly ask for all contacts to be made via the email provided or via sending a social media message. Thank you for understanding! x

Also, we love love LOVE seeing you wearing our products! Tag @liljathelabel and #liljathelabel so that we can see your post and give it some love. <3