Lilja the Label is a Finnish swimwear brand established in Turku, Finland in 2016. At Lilja we are tired of ill-fitting, average looking bikinis and the pretty much non-existent availability outside the summer months. Our aim is to create high-quality swimwear that is available year round with affordable prices. No more “this will do” -bikinis, because friends don’t let friends wear average bikinis and we’re your friends now!

Our brand has come together with help from all over the world. Our products have been designed during our travels around the world. We are so inspired by this beautiful planet of ours and the endless beauty and opportunities it offers us. Our products are ethically handmade in Guangzhou, China by an amazing little factory we absolutely adore. Our warehouse is located in Espoo, Finland and your packages are packed and sent to you by our Finnish team. Our customer service can be contacted both in Finnish and English and you can do this by e-mailing info@liljathelabel.com or sending us a message on Instagram or Facebook @liljathelabel or using the little Messenger button we have placed on the bottom right corner of this page.

Read more about us by opening the tabs below!


A safe and ethical working environment for everyone that is a part of our product chain in any way is close to our hearts here at Lilja. Therefore it is important for us that our products represent this.

All our products are currently made in China after extensive research of our factory, its working conditions, fair wages and holidays. We’ve had the pleasure to personally visit our factory in Guangzhou and we are proud to announce that our products are completely sweatshop-free and ethically made. Our factory is small and only manufactures swimwear and activewear – this is a way of making sure they really are experts in what they do and we can provide the best possible quality for our customers.

We’re striving to be completely transparent and will be happy to provide more information.


Our customers are the heart and soul of everything we do here at Lilja, and what’s important to you is also important to us. We are passionate about doing the right thing and taking care of our planet so that the next generations, too, can also enjoy everything we love so much.

Our factory

We are using an ethical factory in Guangzhou, China, that we have had the pleasure to visit personally. You can read more about our factory above. We have chosen our factory for the following reasons:

  • They only manufacture swimwear and activewear -> they are experts in swimwear and activewear -> best possible quality -> our products last longer -> less waste.
  • Low minimum order quantities -> we’re able to place smaller orders -> no bikini is left unsold -> less waste.
  • Our factory uses fabrics that are locally made right next to the factory -> we do not fly our fabrics from the other side of the world to our factory and then back to the other side of the world to us -> lower costs and less emissions.

Product packaging and shipping

We pack your orders in little fabric pouches made of recycled cotton. They are fully reusable and we are really hoping to see you use them again and again! Slip your swimwear in the pouch before throwing it in your bag to protect your cozzies, store or make-up in it, give it away as a present – you name it! This little bag also protects your swimwear during shipping. No plastic needed for packaging!

After your swimwear has been slipped in these pouches, we slip the pouch into our shipping envelope. Our envelopes have our logo on top and combined with our cotton pouches they’ll get your product to you safe and unharmed. No plastic needed for packaging again!

As there is only so much a paper packaging can do, if your order is very large, we’ll either pack it into a cardboard box or a plastic shipping bag. We’re currently looking for more sustainable ways to ship our bigger orders as well. To put it into perspective, less than 1 out of 100 orders are too large for our cotton pouch + paper packaging.


We don’t have a separate warehouse, meaning no extra heating, water, electricity etc. consumption. We’re SO lucky to be able to use my mother’s guest room in Espoo, Finland, as our little stock room. It’s more environmentally friendly, we have access to it 24/7 if needed and hanging out with mum daily is a huge plus. Shoutout to mums!

We’re striving to be completely transparent and will be happy to provide more information.


How to keep your new swimwear looking fresh?

– Rinse your swimwear with fresh water after every use, as soon as possible.
– Do not leave your bikini to dry in direct sunlight to avoid fading of colours.
– Hand wash at no more than 30°C. Or just have a swim instead!
– No machine washing, tumble drying or ironing.
– Do not hang your bikini to dry from its straps to avoid stretching.



Our size guide can be found HERE.


We offer FREE worldwide shipping on all orders over 75€.

Domestic orders are shipped via Posti within 1 – 2 days upon confirmed payment. Expected delivery of your order will vary between 1 – 5 days.

International orders will be shipped via Finnish Post within 1 – 2 days upon confirmed payment. Expected delivery of your order should be within a week, but this depends on your location and how your local courier operates.

Please be aware that we can not guarantee exact arrival dates but we will, of course, do all we can to ensure you receive your order as soon as possible!


We absolutely love every single one of the items we have created and we hope you feel the same! If for any reason you don’t, don’t worry!

Return Period

We have a full 14-day exchange and return policy counted from the day you receive your order. If you wish to return or exchange your order or parts of it, please attach our return form to your return shipment. In case your package was missing this form (as cool as we are, we’re only human!) or if you have misplaced it, please e-mail us for further instructions. Should you need any help regarding returns or exchanges, please do not hesitate to contact us at info@liljathelabel.com.

Please note: the products must be unworn, clean and undamaged.

Return Cost

The customer is responsible for the full costs of the return, including shipping and packaging. We are not responsible for lost or misdirected returns so please make sure you verified the information before sending the items back to us. In the case of an exchange, we will cover the costs of your new delivery.

Cancellation Policy

If you wish to cancel your order, contact us as soon as possible at info@liljathelabel.com with your name, product information and order number. If the order has already been shipped, you will need to carry out a standard return (please see instructions above). A shipment that gets returned to us because the customer has not picked it up from the post office, IS NOT a return. In this case, we can not refund you the entire amount. This causes us unnecessary costs and therefore we will only be able to refund the difference.


Effective date: November 01, 2018

Lilja the Label (“us”, “we”, or “our”) operates the http://www.liljathelabel.com website (the “Service”).

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from http://www.liljathelabel.com

Information Collection And Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”).

Personally, identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Cookies and Usage Data

Usage Data

We may also collect information on how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.
Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies. We use Security Cookies for security purposes.

Use of Data

Lilja the Label uses the collected data for various purposes:

  • To provide and maintain the Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer care and support
  • To provide analysis or valuable information so that we can improve the Service
  • To monitor the usage of the Service
  • To detect, prevent and address technical issues

Transfer Of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.
If you are located outside Finland and choose to provide information to us, please note that we transfer the data, including Personal Data, to Finland and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Lilja the Label will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure Of Data

Legal Requirements

Lilja the Label may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Lilja the Label
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability

Security Of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Service Providers

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


We may use third-party Service Providers to monitor and analyze the use of our Service.

  • Google AnalyticsGoogle Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en


Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children’s Privacy

Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.
We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

  • By email: info@liljathelabel.com
  • By visiting http://www.liljathelabel.com/privacypolicy


Payment Service Provider

Paytrail Plc acts as a collecting payment service provider and is an authorized Payment Institution. Paytrail Plc will be shown as the recipient on your bank or credit card statement. Paytrail Plc will forward the payment to the merchant. For reclamations, please contact the website the payment was made to.

Paytrail Plc
Innova 2
Lutakonaukio 7
40100 Jyväskylä
Phone: +358 207 181 830
Business ID 2122839-7


Maksunvälityspalvelun toteuttajana ja maksupalveluntarjoajana toimii Paytrail Oyj (2122839-7) yhteistyössä suomalaisten pankkien ja luottolaitosten kanssa. Paytrail Oyj näkyy maksun saajana tiliotteella tai korttilaskulla ja välittää maksun kauppiaalle. Paytrail Oyj:llä on maksulaitoksen toimilupa. Reklamaatiotapauksissa pyydämme ottamaan ensisijaisesti yhteyttä tuotteen toimittajaan.

Paytrail Oyj, y-tunnus: 2122839-7
Innova 2
Lutakonaukio 7
40100 Jyväskylä
Puhelin: 0207 181830


You can contact us by shooting us an e-mail to info@liljathelabel.com. Don’t forget to also follow us on Facebook and Instagram!

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