There's something utterly enchanting about the Finnish archipelago in winter. The serene landscapes, snow-covered trees, and frozen waters paint a picture of pure magic. This winter, Lilja the Label headed to The Barö, a hidden gem nestled in the heart of the Finnish archipelago. Our mission? To capture the essence of Finnish ice swimming season against the backdrop of this winter wonderland.
The Barö in Inkoo is located approximately an hour drive outside of Helsinki and hosts private cabins overlooking the forest and the sea, together with an amazing restaurant. If you are visiting Helsinki, we warmly recommend you to visit the gorgeous Barösund for an overnight stay at The Barö combined with everything else the area has to offer.
We enjoyed the most gorgeous winter morning of ice swimming paired with rounds of warm sauna, round after round. As a Nordic brand, Lilja the Label wants to demonstrate that swimwear isn't just for the summer season. Our winter photoshoot at Barö aims to showcase how our swimwear pieces can be an integral part of your wardrobe, regardless of the season.
Even though the sea was still frozen, we could already feel that spring was in the air after a cold and long winter – the ice was slowly melting, some rays of sun peaked through the clouds and we could hear and see the first birds of the spring. We love this time of the year as it still offers the best of winter, but feels new and refreshing. If you have a chance to head out to the nature here in the north at this time of the year, we promise it’ll be worth it!