Lilja the Label journal

European Summer Collection - Sustainable Swimwear

European Summer – Everything you need to know about our new collection

Get ready for summer with our new collection inspired by the vibrant colors of Europe. Presenting Riviera, Capri, and Bordeaux: featuring elegant and glamorous shades, alongside improved styles, available in various styles and sizes. This collection invites you to embrace the essence of summer.

Our bestsellers are back - Let us introduce: Black, Terra & Mar

Our bestsellers are back - Let us introduce: Black, Terra & Mar

We have opened preorders for our much-awaited bestsellers. These staple pieces are now back in three timeless colorways: Black, Terra, and Mar. Each color is designed to capture a unique essence, from the elegance of Black to the earthy warmth of Terra and the serene beauty of Mar. With sizes ranging from XS to 2XL and a variety of styles, there's something for everyone. Preorder now to secure your favourites, as these sought-after staples are sure to disappear fast when stock arrives.

Preorders: Optimising production with a sustainable production cycle

Preorders: Optimising production with a sustainable production cycle

Lilja is actively working towards a more sustainable business model, particularly addressing the environmental impact. One solution is the implementation of a preorder system, aiming to prevent excess production and reduce their environmental footprint. By allowing customers to preorder items before production starts, Lilja ensures purposeful creation, minimizes unsold products, and focuses on high-quality production benefiting both the environment and customers.

Cold swimming at The Barö in Finnish archipelago

Cold swimming at The Barö in Finnish archipelago

This winter, Lilja the Label headed to The Barö, a hidden gem nestled in the heart of the Finnish archipelago. Our mission? To capture the essence of Finnish ice swimming season against the backdrop of this winter wonderland.

Discover the thrill of ice swimming with Lilja the Label

Discover the thrill of ice swimming with Lilja the Label

Imagine stepping into the icy waters of a frozen lake, the chill racing up your spine as you prepare for a dipWinter in here in the north uncovers a breathtaking wonderland of frozen lakes and frosty landscapes. Join us this winter!