Cold Friday Sale 🧊
Black Friday? Make it cold.
Winter swimming season is in full swing, and we’re on a mission to share Lilja the Label with a growing community of cold-water swimmers. Though we’re not about the shopping hype, we recognise the importance of the season in reaching a broader community. This November, we’re offering a sustainable alternative and inviting you to discover your new favorite experience – cold swimming.
This season is for making thoughtful purchasing decisions with swimwear designed to last. For a limited time, enjoy exclusive pricing on sustainable pieces made for all seasons and join our community this winter.
Enjoy up to 50% off our curated Cold Friday Sale until the 4th of December.
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Midsummer Home Bundle | two towels & poster
Voyage Home Bundle | two towels & poster
Picnic Home Bundle | two towels & poster
Siesta Home Bundle | two towels & poster
Helena Classic Onepiece | reversible
Picnic Bundle | onepiece & beach towel
Picnic Onepiece | reversible
Picnic Drawstring Top
Picnic Full Bottoms | reversible
Picnic Crop Top | reversible
Picnic Midi Bottoms | reversible
Midsummer Bundle | bikini & beach towel
Midsummer Crop Top | reversible
Midsummer Full Bottoms | reversible
Midsummer Drawstring Top
Midsummer Midi Bottoms | reversible
Sustainable Finnish swimwear brand
Lilja the Label is a sustainable Finnish swimwear brand creating high-quality swimwear for all seasons. We only use recycled materials in all our swimwear, giving these valuable resources a new life.