Sustainable Swimwear Brand

Lilja the Label showroom


Our sustainability practices and goals

Updated on the 6th of May, 2021

We are passionate about doing the right thing and taking care of our planet so that the next generations, too, can also enjoy everything we love so much. On this page, we’ll tell you more about our sustainability practices, ranging from introducing our fabrics, the packaging materials we use, our logistic structure to shipping and everything in between! If you have any questions, please don’t hesitate to get in contact – we are aiming to be completely transparent and are happy to answer any questions you may have. We have also included one sustainability goal for the current year in each category to make sure we are improving and changing for the better each year.



We are aware of the environmental impact of the clothing industry and are aiming to be as environmentally conscious and transparent as possible. You can find the breakdown of each fabric used to manufacture a product on the product page. We are striving for complete transparency and are happy to answer any questions you may have.

REPREVE® is the world’s leading recycled fiber made from recycled plastic bottles regenerated into a high quality nylon yarn. As billions of plastic bottles worldwide end up on landfills, REPREVE® is combatting an enormous problem and giving these valuable resources a new life. The company behind REPREVE®, Unifi, has already recycled more than 25 billion plastic bottles. We have used REPREVE® in our entire ‘Pastel Spring’ swimwear collection that came out in April 2021. You can read more of the fabric on the fabric manufacturer’s website.

ECONYL®, a regenerated nylon yarn used in many of our products, has been made from post-consumer and pre-consumer plastic waste collected from our oceans. These plastics include for example plastic bottles and fishing nets. After the material has been collected, it gets processed, purified and regenerated into a fabric with qualities and purity similar to virgin fabric. ECONYL® is made in Italy and consists of 78% recycled nylon and 22% elastane. We use Econyl in most of our newest ‘That 70s Summer’ and ‘Slow Summer’ collections and in our entire activewear collection ‘North’. Each product page in our store has the origin and material information for each separate product. You can read more of the fabric on the fabric manufacturer’s website.

RPET is a fabric made from recycled plastic bottles that are shredded into pellets, melted and then spun into thread used as an alternative to virgin polyamides. By using plastics that have already been in circulation, we’re reusing the resources we already have on the planet. Our surf collection is entirely made from RPET.

Our nylon/elastane mix (80% nylon, 20% elastane) is a fabric used in some of our swimwear items manufactured before the year 2021, either by itself or combined together with ECONYL®. The fabric’s softness, stretchiness, durability and other outstanding qualities allow for the perfect fabric for printing. This fabric is manufactured locally in Indonesia and therefore the environmental costs of transporting this fabric to our factory are reasonably low. But the way we see it, this fabric can’t be fully perfect without being of recycled origin – therefore we have replaced it with ECONYL®, REPREVE® and RPET in our 2021 collections and moved into only using recycled and regenerated fabrics. Each product page in our store has the origin and material information of each separate product.

We use limestone neoprene in our 2mm springsuits from our surf collection. Limestone neoprene is a more environmentally friendly option to traditional oil-based synthetic neoprene. There’s also been talk about a new entirely natural rubber being trialed for wetsuits, and we’re definitely following the topic closely!

Sustainability goal for 2021: Replacing all fabrics and other materials of non-recycled or otherwise sustainable origin with recycled materials, with no exceptions.



We ship our products to you, depending on the size of the package, either in a small cardboard box or a durable paper bag and use paper tape where tape is needed to seal the package.

The packaging for individual products is a Bali-made biodegradable and bio-based bag from a company called Avani. Avani offers a substitute for plastic packaging and has similar protective qualities, albeit being slightly thinner. These pouches are made locally from cassava root and are entirely biodegradable and compostable. 

We absolutely love these little pouches made from plant-derived materials, but have noticed that they are not very durable in very cold conditions. As we are located in Finland and some of you may also be located in colder climates, our packages may be exposed to cold at some point of the product chain on the way from us to you: for example when the package is traveling in the delivery company’s car, or while stored at the local delivery point, or while waiting in your own mailbox… The cold is in no way harmful to your swimwear at all, but we’ve noticed that the cassava root packaging may crack when exposed to low temperatures. Please don’t be alarmed – this doesn’t mean that your package has been damaged during transportation. This also doesn’t mean that we wouldn’t accept your possible return or exchange if the bag has been damaged. This just means that this little pouch originating from warmer latitudes just isn’t used to life here in the north! x

Alongside the products you’ve ordered, you’ll also find a little A5 thank-you card from us in your package. We have included some information about us, our greetings and our return information on this card. On top of this, we don’t add a separate return form as our return form can be found digitally here. This way we can minimise the amount of paper and other materials inside your package. Please note that some destination countries require adding a customs invoice inside the packaging – in these cases we will of course include a printed customs invoice and can’t avoid it. Please recycle it accordingly! 🙂

The hang tags of our products are made from printed paper and can be recycled, just remove the safety pin and reuse it or recycle it separately from the paper tag.

Sustainability goal for 2021: Encouraging our customers to reuse and recycle the packaging that our products arrive in, and also reusing and recycling all packaging that arrives to us in form of returns, exchanges and other mail.



We use an external logistics provider for all our warehousing, packing and shipments. This way we don’t need to rent and maintain our own warehouse and can save a lot of environmental impact – we don’t have to maintain our own heating, water, electricity, etc, etc, etc… Our logistics partner provides the same service to multiple online stores and therefore the environmental costs are divided by many more packages than we’d ever be able to. Our logistics provider also has access to a huge amount of different packaging materials and shipping options and therefore is a huge help for us in this.

We offer different shipping courier option for you to choose the one that suits you best. Our standard shipping options (Posti and GLS) cater European countries by road. While your package may take a bit longer to arrive, it won’t accumulate as many CO2 emissions than Express options that travel mostly by plane. However, we understand that it isn’t always possible to wait or that you may prefer an Express option for any other reason, and that’s ok!

We are aware that our factories are located quite far away from where our warehousing and operations happen. Therefore we are doing our best to be conscious about our factory orders: we ask our lovely factory personnel to pack the shipments coming our way as efficiently and environmentally friendly as possible and waiting under we have enough products per shipment before they make their way to us.

Sustainability goal for 2021: Reducing shipping emissions by reducing returns and exchanges – we’ll do this by providing better size charts, clear photos and complete product information on product pages.



We opened our little store/showroom/office combination in Helsinki in April 2021. We furnished the space with second-hand furniture and are mindful of other materials used in the space. Our showroom also acts as a pick-up point for local online orders therefore reducing the environmental cost of shipping orders within Helsinki whenever the receiver is able to collect their parcel. We also encourage our customers in Helsinki to come try our items on in-store to be able to give sizing advice and to reduce the environmental impact of returns and exchanges.

Sustainability goal for 2021: To make our little office space a cozy but environmentally friendly space – and personally to pack lunches instead of ordering takeaway!

Sustainability Q&A

Which shipping option should I choose?

Honestly, it’s 100% up to you! We’re not here to judge, we’re here for you! 🙂 This is why we offer both a Standard shipping option (within EU) for when you have more time and want a low cost option, and and Express option for when you are in a rush. The Standard option will travel via road in Europe and therefore will take a longer time, whereas the Express option travels through DHL Express network and is super quick as they use air freight as their form of transportation. For orders outside the EU, DHL Express is currently our only option as the pandemic has made some routes inaccessible for standard mail due to flight cancellations.

What happens to returned products?

We only accept returns for clean, undamaged and unworn products and therefore all returns are checked carefully by us and resold. We never landfill, burn or discard any returned items as it has a huge environmental cost. Some brands reason discarding returned items by the amount of time that it takes processing returns, but it’s really not that difficult and we do have all the time in the world! So if you need to return an item, don’t worry – we definitely will not discard it. As a small brand, we couldn’t even afford to, so this thought pattern just sounds crazy to us!

What happens to faulty products?

Our items go through a careful quality control process at our factory before they arrive at our warehouse, and most faults are noted and repaired at the warehouse. But as we are working with humans both at our factory and at our warehouse, faulty products may sometimes end up making their way to the warehouse or all the way to the customer. Products that have minor faults are sold at our pop ups, showroom or sample sales with the information about the fault in the product tag. If you have received a product with a minor fault, we may offer you a discount and encourage you to repair the product or keep wearing it regardless of the fault so that the product can still have a full life cycle. Of course you are always free to return and exchange the item to a non-faulty one, too! Products with a major fault can be repaired for our own use or recycled accordingly. These items won’t end up in landfill either.

What happens to samples and items used for photoshoots?

Our samples will be sold at our pop ups and sample sales with a sample tag. These items have been tried on during the sampling process but are still like new. We will sell all samples, including the ones that don’t end up as a part of our new collection, so our sample sales are a great way to grab some really unique items!

Items worn at photoshoots will be either gifted to the models for them to keep wearing them or sold at our pop ups with a sample tag. Hygiene and safety is our priority alongside environmental consciousness, so all items are of course carefully checked before placing them for sale.

What happens to cutting waste generated during the manufacturing process?

We make our scrunchies from our swimwear cutting waste to give these fabric scraps a new life! All pieces large enough are reused as fabric for these environmentally friendly, matching scrunchies. Fabric scrap pieces smaller than a scrunchie are recycled at our factory.

Are your products vegan?

All our products are vegan and no animal based materials, such as fur or leather, are used as a part of any of our items. The dyed used for printing are also vegan. While we can’t control people’s dietary choices throughout our entire product chain, our office/showroom is a vegetarian/vegan space and if any of our events or photoshoots ever have food or drinks provided, it’ll be yummy vegetarian food with vegan options 🙂

Final words

Our system isn’t perfect and probably no system can ever be fully perfect, but what matters the most is making informed decisions and being transparent. We are striving to constantly improve and are more than happy to receive any feedback, ideas or questions about our practices. You can get in contact by email or via our social media channels, we’d love to have a chat! You can also challenge us for a new sustainability goal if you come up with one!