Sustainable Swimwear Brand

Lilja the Label Sandy Top

Sustainability

 

We are passionate about doing the right thing and taking care of our valuable resources. As a fashion brand we acknowledge our responsibility in this matter and as a commercial operator we can never be fully perfect, but we are trying our best to minimise our impact daily. We are aiming to be as environmentally conscious and transparent as possible so that the next generations, too, can enjoy everything this gorgeous planet has to offer.

On this page, we’ll tell you more about our sustainability practices, ranging from introducing our fabrics and raw materials, the packaging materials we use, our logistic structure to warehousing and shipping and everything in between.

If you have any questions, please don’t hesitate to get in contact – we are aiming to be completely transparent and are happy to answer any questions you may have. We love having conversations with you and are always open for feedback.

 

“There is a great need for the introduction of new values in our society, where bigger is not necessarily better, where slower can be faster, and where less can be more.”

– G. Nelson

Fabrics

 

We are aware of the environmental impact of the clothing industry and our responsibility in this matter, and are are aiming to be as environmentally conscious and transparent as possible. For utmost clarity and transparency, you can find the breakdown of each fabric used to manufacture a certain Lilja the Label product on the product page. We have also introduced the main resources, ECONYL® and REPREVE® below.

ECONYL® regenerated nylon

 

ECONYL® regenerated nylon may be the first regenerated fiber for swimwear and activewear fabric that comes to mind, and for a great reason! ECONYL® nylon is a regenerated nylon yarn made by an Italian company called Aquafil. The swimwear and activewear fabrics utilising ECONYL® yarn are manufactured exclusively by Italian Carvico and consist of 78% regenerated nylon  and 22% elastane coming in different thicknesses suitable for both swimwear and activewear. ECONYL® regenerated nylon has been made utilising pre-consumer and post-consumer waste such as fishing nets, fabric scraps, carpet flooring and industrial plastic. For each 10 000 tons of the raw material collected, they are able to save 70 000 barrels of crude oil and 65 100 tonnes of CO2 emissions from entering our atmosphere.

All Carvico fabrics utilising ECONYL® regenerated nylon have the OEKO-TEX® 100-standard ensuring they have been tested for harmful substances and are safe to be used and worn.

If you’d like to read even more about this sustainable fabric, you can browse the fabric manufacturer’s website or the ECONYL® website.

REPREVE®

 

REPREVE® is the world’s leading recycled fiber made from recycled plastic bottles regenerated into a high quality nylon yarn. As billions of plastic bottles worldwide end up on landfills, REPREVE® is combatting an enormous problem and giving these valuable resources a new life. The company behind REPREVE®, Unifi, has already recycled more than 25 billion plastic bottles and rescued them from ending up on landfills and turning into a waste. At the same time, they have avoided 646 million kgs of CO2 emissions from entering into our atmosphere. Compared to making what’s called virgin fiber, making REPREVE® offsets using new petroleum, emitting fewer greenhouse gases and conserving water and energy in the process.

We use REPREVE® as our print fabric due to the great qualities this fabric has for printing: it’s high-quality and keeps it’s shape and colour well yet being super soft and stretchy for the best fit. Our amazing factory prints our pattern designs into a solid white version of this fabric to gain the best print quality and contrast and we couldn’t be happier!

You can read more of the fabric on the fabric manufacturer’s website (click for link).

Product packaging

 

We ship our products to you in flat cardboard boxes and use paper tape to seal the package. The entire shipping package is fully recyclable and plastic-free. If you need to return any items, we always encourage using the original package. If you don’t need to use the package, we are encouraging you to recycle it with cardboard waste.

The inside packaging has been turned into a #liljapicking bag. This brown paper bag doubles as a trash-picking bag, and we invite our customers to join us in saving their local nature by removing a bag full of trash. Read more about the campaign here.

Alongside the products you’ve ordered and the #liljapicking bag, you’ll also find a little A5 thank-you card from us in your package. We have included some information about us, our greetings and our return information on this card. On top of this, we don’t add a separate return form as our return form can be found digitally here. This way we can minimise the amount of paper and other materials inside your package. Please note that some destination countries require adding a customs invoice inside the packaging – in these cases we will of course include a printed customs invoice and can’t avoid it. Please recycle it accordingly! 🙂

The hang tags of our products are made from printed paper and can be recycled, just remove the safety pin and reuse it or recycle it separately from the paper tag.

We will also always try to recycle all packaging materials that come our way from our factory or from our suppliers. If a certain resource cannot be reused, it will be recycled.

Shipping & Logistics

 

We use an external logistics provider for all our warehousing, packing and shipments. This way we don’t need to rent and maintain our own warehouse and can save a lot of environmental impact – we don’t have to maintain our own heating, water, electricity, etc, etc, etc… Our logistics partner provides the same service to multiple online stores and therefore the environmental costs are divided by many more packages than we’d ever be able to. Our logistics provider also has access to a huge amount of different packaging materials and shipping options and therefore is a huge help for us in this.

We offer different shipping courier option for you to choose the one that suits you best. Our standard shipping options (Posti and GLS) cater European countries by road. While your package may take a bit longer to arrive, it won’t accumulate as many CO2 emissions than Express options that travel mostly by plane. However, we understand that it isn’t always possible to wait or that you may prefer an Express option for any other reason, and that’s ok!

We are aware that our factory is located quite far away from where our warehousing and operations happen. Therefore we are doing our best to be conscious about our factory orders: we ask our lovely factory personnel to pack the shipments coming our way as efficiently and environmentally friendly as possible and waiting under we have enough products per shipment before they make their way to us.

Final words

 

Our system isn’t perfect and probably no system can ever be fully perfect, but what matters the most is making informed decisions and being transparent. We are striving to constantly improve and are more than happy to receive any feedback, ideas or questions about our practices. You can get in contact by email or via our social media channels, we’d love to have a chat! You can also challenge us for a new sustainability goal if you come up with one. Let’s be in touch!